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Tracey Meyers

Editor, Strategic Content Development

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More From Tracey Meyers

Woolmark Unveils ‘Live and Breathe’ Performance Fiber Campaign

"Wool is the original performance fiber," the company noted.

Nordstrom, J.C. Penney Top Scorers in ABX Ad Ranking for July

Nordstrom, J.C. Penney, Old Navy and Sears Kenmore garnered top scores in advertising effectiveness for July.

Mara Hoffman Integrates Sustainable Fibers in Upcoming Collections

Designer Mara Hoffman selected Lenzing's botanic fibers for fall 2018 and spring 2019 collections.

Outerknown Creates Its First Sustainable Denim Collection

Sustainable men's wear brand Outerknown discusses its latest venture into denim.

Wrangler Releases Retro-Inspired Throwback Collection for Fall

Wrangler's throwback fall collection is available in stores today.

Textile Exchange Partners With Bluesign for Upcoming Conference

This year's annual Bluesign and Textile Exchange conferences will be held Oct. 18 to Oct. 24 in Milan.

Apparel Textile Sourcing Canada Widens International Scope

The ATSC event aims to improve and strengthen international relationships amidst the U.S. trade war.

National Vision’s ‘Philanthropy Engine’ Fueled by Successive Retail Growth

Reade Fahs of National Vision Inc. discusses affordable eyewear and the "global public health vision crisis."

Unifi Discusses ‘Seismic Shift’ Toward Sustainable Fashion Brands

The company outlines the importance of storytelling and strategic messaging for sustainable fashion brands.

Guess Watches Partners with Pencils of Promise, Artist Timothy Goodman

Guess Watches, Pencils of Promise and artist Timothy Goodman have partnered to create two limited-edition…

Backbone PLM Announces $8 Million Series A Financing Round

The Boulder-based firm has completed an $8 million Series A financing round, led by Signal Peak Ventures.

Apparel Textile Sourcing Canada Gains Newfound Support From China

Chinese ambassador Lu Shaye will help open the upcoming Apparel Textile Sourcing Canada event on Aug. 20 to…

Saks Fifth Avenue, Macy’s Score Top Spots in Advertising Effectiveness

Saks Fifth Avenue, Macy's, J.C. Penney and Kohl's garnered the top spots for ad effectiveness in June.

TechStyle Evolves Personalization Approach Via Clicktale Technology

"Membership commerce" brands are strengthening the relationship between shoppers and retailers.

Chemical Company Navigates Path Toward Sustainability for Denim, Textiles

The firm said it will reach its sustainability goals through product development and certifications.