More From Rachel Strugatz
Digital Download: ContentExchange, the Photo Agency for Influencers
ContentExchange by Style Coalition will license thousands of images generated by influencers.
Malin + Goetz Builds Retail Network, Rum Franchise
Malin + Goetz is the latest indie beauty brand to inhabit NoLIta.
Karen Walker’s Makeup for Your Eyes
The designer is launching her own version of eye shadow.
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Experience Matters: Sephora Goes Bigger on 34th Street
The location is outfitted with a slew of interactive and digital elements.
Cosmetic Procedures: Kardashian-Driven, Millennial-Led
It's the Kardashians' world — and they are dictating the trends.
Marc on Fragrance, 10 Years of Daisy
The designer's fragrance is celebrating a decade and has a new face.
Supergoop Innovates in Sun With Mousse, Setting Powder
The brand will introduce a trio of products over the next month.
Hourglass Cosmetics Said to Hire Ohana for Sale Process
The business is known for its complexion products, including the Vanish Seamless Foundation Stick.
Origins Taps Micro-Influencers
Nine women with varying backgrounds from dancer to data strategist are headlining the #MyPerfectWorld…
Laura Geller Turns 20, Revamps Business
The brand is set to expand its product assortment and up its distribution.
Nudestix’s Year of China, Retail Expansion
The brand will enter 100 Sephora stores in China and triple overall distribution.
Digital Download: Chiara, Aimee, Camila Get Real With Video
Social media users are hungry for more off-the-cuff, live videos from their favorite influencers.
Pinrose Builds Fragrance Range, Retail Presence
The brand will enter more than 150 more Sephora doors in September.
James Gager to Step Down at MAC, Toni Lakis Takes Creative Reins
Gager will take on a more executive role within the Estée Lauder Cos.
Benefit Turns to Influencers to Lift Cheek Biz
Meredith Foster and Teala Dunn will headline the brand's new campaign.