More From Rachel Brown
House of Lashes Partners With Sephora on Limited-Edition Lash Styles
The collaboration for the Sephora Collection is the social media-fueled brand's first major push into retail.
Sway Group Acquires iFabbo
The deal brings roughly 3,000 leading beauty, fashion and lifestyle influencers to the content marketing…
Carly Kuhn Pops Into Striiike to Provide Portraits
The illustrator whose fans include Sarah Jessica Parker, Mark Ruffalo, Rachel Zoe and Jeremy Scott is…
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Guess Dares to Break the Fragrance Mold With Dare For Men
The apparel and retail brand celebrated the new fragrance last night with a West Hollywood event attended by…
Sweat Cosmetics Offers Beauty Products for Fitness Buffs at Sephora.com
The brand's growing assortment contains products formulated with exercise in mind.
Huda Beauty Becomes Owner of National Lipstick Day
The beauty brand is releasing new liquid lipsticks to mark the holiday on Friday.
Michelle Obama’s Hairstylist Gives Her Bounce for Convention Speech
Johnny Wright perfected the First Lady's side-swept bangs, hair tumbling slightly below her shoulders and…
Cue the Social-Media Frenzy: Kylie Cosmetics Adds Eye Shadows
The brand is building its product portfolio before an anticipated leap into retail.
Benjamin’s Ambitious Plans Start With Second L.A. Salon
The arts district location is a step toward launching a hair-care brand, New York outpost and hairdressing…
Blackwood for Men Seeks to Upgrade Male Shower Routines
The new grooming brand features 33 stockkeeping units across 11 product categories bursting with more than 21…
American International Industries Acquires Model in a Bottle
The deal expands the Los Angeles beauty company's reach in the cosmetics segment.
Orly Launches Nail Damage Remedy
Breathable, a treatment and nail lacquer combo, could inject energy into the sluggish nail products segment.
True Botanicals to Launch at Barneys New York
The move marks the digitally focused natural skin-care brand's first major retail push.
Kat Von D’s Attack Doesn’t Harm Jeffree Star’s Sales
Jeffree Star products are selling briskly at Beautylish despite the public feud.
Lip Smacker Goes on Tour With Meghan Trainor
The brand's sponsorship of the singer's concerts caused e-commerce to surge 150 percent and social media…