More From Rachel Brown
Vive Spreads to L.A. with Enhanced Features
In the ultra-competitive field of digital salon appointment platforms, Vive is angling to win over a wider…
Herbivore Botanicals Bursts on the Beauty Retail Scene
The natural skin-care and body-care brand, which has been growing at a rate of 300 percent annually, has…
Artistry Plunges Into Prestige Fragrance With Flora Chic
The floral fragrance is expected to be the first of many scents from the direct-selling skin-care and…
Tria Beauty Charges Up Its Acne Franchise With Positively Clear
The company has revamped its six-year-old blue-light device to make it sleeker and cheaper.
Old Navy Premieres Private-Label Personal-Care Products
Created with Tru Fragrance, Kindred Goods leverages the success the Gap Inc.-owned retail chain has been…
Beautycounter Makes Executive Hires
The brand has a new chief financial officer, head of operations, head of product development and sourcing…
Beauty Pumps Up Its Presence at Fitness Concepts
Exercise locations offer beauty brands an alternative distribution channel that doesn't compete with…
Elizabeth Street Cosmetics and Anomie Unite for Pink Lips
The retailer and the beauty brand, both based in San Francisco, created a matte lipstick called Union Street…
LXMI Brings Social-Betterment Mission to Sephora and QVC
East African shea butter forms the basis of the skin-care brand's first two products: Crème du Nil and Pure…
E.l.f. Cosmetics Spreads Stores to California
West Coast locations in Sherman Oaks, Glendale and Culver City could help increase the mass beauty brand's…
Bulgari Reimagines Rose to Grow Its Goldea Fragrance Range
After focusing on the U.S. with its first Goldea fragrance, the luxury jewelry brand is positioned for a…
Julep and Washington State Attorney General Settle Dispute Over Subscriptions
The nail polish brand has admitted no wrongdoing.
Pravana’s The Blonde Wand Swiftly Lightens Locks
The professional salon brand anticipates the hair-coloring tool will be the biggest launch in its 12-year…
Antica Farmacista Enters Barneys New York
The fragrance, bath and body-care brand's multipronged distribution strategy covers department stores…
Natural Fine Fragrance Purveyor Pour le Monde Lands on Macys.com
The brand offers three scents for the department store's wellness-oriented shoppers.