More From Pete Born
The Top Stories of 2004/Beauty: Play It Again
This is the year of the deja vu fragrance.
To the tune of $200 million in estimated retail sales, the…
Lancôme’s New Storyteller
NEW YORK — Gucci Westman, international creative director at Lancôme, has created her first cosmetics color…
Bahama Scents to Set Sail
NEW YORK — When the advertising breaks in February for the Tommy Bahama men’s and women’s fragrances, it…
Beauty Industry Cheered by Hopes of Flat Holiday Scent Sales
The gloom is beginning to lift for department store beauty retailers, and some are entertaining ideas of…
Lauder’s New Turf: Beauty Firm to Develop Brands for Kohl’s
In a strategic alliance, the Est?e Lauder Cos. and Kohl's Stores will create and manage color cosmetics and…
Oscar’s New Woman
NEW YORK -- Chantal Roos is getting ready to rewrite the story of O, with a new Oscar de la Renta scent…
Jo Malone Turns To Skins Care
NEW YORK -- Jo Malone, who made her mark mixing exotic combinations of fragrances, is applying her knack for p…
Lauder Lays Down A Battle Plan
NEW YORK -- Patrick Bousquet-Chavanne, a group president of Estee Lauder Cos., began showing off his new creat…
New Ad Drives Drakkar
NEW YORK -- Drakkar Noir is an 18-year-old men's fragrance that has been around the track more times than some…
Herrera Fragrance A New Kind Of Chic
NEW YORK -- Carolina Herrera has mixed art with fashion to come up with her latest women's fragrance, which sh
…
Adipar Takes Aim
NEW YORK -- In an era when newness is a basic requirement for doing business in department stores, Adipar Ltd…
Lauder’s New Pitch: It’s Playtime
NEW YORK -- "Lipstick is ageless in appeal; girls start wearing it when they are eight or nine years old,"…
Calvin’s New Passion
NEW YORK -- Calvin Klein has embraced romantic passion.
Known for his cerebral, sexually ambiguous campaigns…
Fruition’s Follow-Up: Revelation
Estee Lauder USA hopes one winner will beget another. Lauder has taken the triple fruit-acid technology of…
Beiersdorf’s Plan: Build the Basics
HAMBURG, Germany -- The Beiersdorf Group, a pioneer in skin care since 1911, is finally coming into its own.
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