More From Melanie Kletter
Brazilian Beach Party at Nike
NEW YORK — Nike is heading to South America for its summer collection.
Brazilian culture inspired the…
Under Armour Shows Feminine Side
Under Armour is launching a multimillion-dollar advertising campaign to let women know it has products for…
L.L. Bean’s Latest Adventure
NEW YORK — L.L. Bean is stretching out with its first catalogue of yoga and fitness products.
Called “L.L…
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Athletes Join Supermodels In SI Swimsuit Issue
NEW YORK — What do Carolyn Murphy and Olympic swimming gold medalist Amanda Beard have in common?
The Sports Il
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Vacation Plans
The resort and swimwear category is poised for a strong year, and companies are gearing up with new plans for…
Reebok Unveils Global Campaign
NEW YORK — Reebok International is looking to pump up its business with the company’s largest marketing…
Nike’s Perez: A New Day After Knight
William D. Perez has big sneakers to fill, succeeding Nike co-founder Philip Knight as president and chief…
Fitness Flash
While most of the fashion flock will burn calories running from show to show, health clubs around town are…
Reebok Earnings Jump 69.8%
NEW YORK — Powered by gross margin improvement and a one-time tax credit, Reebok International’s…
Nike Does a Two-Step
Nike is stepping out for spring with two launches: a fitness dance apparel and footwear collection, and a…
Le Coq Sportif’s Rooster Crows Again
Former Fila U.S. president Jon Epstein is spearheading the U.S. relaunch of Le Coq Sportif, the sports…
Streamlined Fila Revamps Brand Strategy
In a major strategy switch, Fila has ended sponsorship of Jennifer Capriati and the U.S. Open and will focus…
Newcomers Play the Field
Three newcomers - Loyale, Purp7e Agua and Footie Chick - are hoping to put a dash in the crowded activewear…
’05 Goals: Staying Ahead of the Game
After a year led by the Olympics and a wave of mergers and acquisitions, activewear firms are plotting…
Moret to Produce Everlast Women’s
Everlast Worldwide Inc. is licensing its women's apparel to Jacques Moret as part of a strategy to streamline…