More From Matt Vitone
<b>Reebok</b> Launches New Campaign Starring Ronda Rousey
What does it mean to be perfect? That’s what Reebok is asking in its latest ‘Be More’ campaign ad starring…
Report Finds Nike has “Most Intimate” Relationship with Consumers
Nike isn’t just the largest sneaker brand by the numbers, it’s also the one consumers feel the closest with…
Adidas Sues Skechers for Patent Infringement… <em>Again</em>
The Adidas-Skechers legal saga continues. Having successfully sued Skechers last year for allegedly ripping…
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Dan “Mache” Gamache Designs Sneaker for Brisk Iced Tea
In one of the more bizarre sneaker collaborations of the year, Brisk Iced Tea has revealed a new sneaker…
<b>Baretraps</b> Talks Comfort Footwear & Millennial Consumers
Family-run brand Baretraps has 25 years of shoe-making experience behind it. When it came time to celebrate…
<b>Skechers</b> Expands European Operations at Newly Renovated Distribution Center
California-based Skechers announced the completion of the fourth phase of a planned expansion to its European…
Fila & Alumni <em>Cook Up</em> a Tribute to a Bodega Classic
Forget dollar pizza. Fila is celebrating another New York food icon in its latest sneaker pack, released over…
Greats Unveils <em>First Women’s Collection</em>
No longer just a men’s sneaker brand, Greats launched four new styles for women this week on its website. The…
Kevin Durant Explains Sneaker Price Hike: “I’m Not an $88 Dollar Player”
Kevin Durant isn’t just upping his game by announcing a move to the NBA Championship Golden State Warriors…
Joan Oloff Talk <em>Heels & Comfort</em> With Tennis Icon Billie Jean King
Joan Oloff has made its name selling stylish shoes that are deceptively comfortable, and now the woman behind…
Century Old <em>Shoe Hospital</em> Debuts Web Repair Program
My Shoe Hospital, a 100-year-old company founded in Houston, Texas, has introduced a new online service which…
Social Media Influencers Changing the Rules in Footwear Marketing
Celebrity endorsements still play a large role in how brands entice consumers, but a new report claims that…
Knight Officially Passes Torch to Parker In Nike Chairman Succession
Nike announced on Thursday that Nike chairman Phil Knight had officially retired, allowing Mark Parker to…
<b>Adidas Originals</b> Makes Runway Splash with <em>White Mountaineering</em>
Designer Yosuke Aizawa debuted a two-part show during a fashion show in Paris last week, showcasing the…
Has a Virginia Tech Student Designed the <em>Sustainable Sneaker</em> of the Future?
Worn soles are more than just a minor annoyance for sneaker owners—it’s a major environmental issue…