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Layla Ilchi

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More From Layla Ilchi

Loving Tan, L’Oréal Paris Receive Top Spots for Earned Media Value

The brands recorded the highest value for earned media value in Tribe Dynamics' July skin and hair reports.

National Beauty Science Institute Panel Discusses Sustainability

The institute brought together speakers from Johnson & Johnson, Symrise and L'Oréal, among others, to discuss…

Anastasia Beverly Hills Gets Top Spot for July Earned Media Value

Tribe Dynamics reported the value at $126.2 million, a 65 percent increase from July 2016.

Jason Wu Fetes Fragrance With Intimate Dinner

Hosted by Stacey Jordan Cook, Wu brought together a group of his close friends to celebrate the launch of his…

Hermès Toasts New Fragrance by Staging Intercontinental Events

The brand celebrated the launch of their new Millennial-targeting fragrance, Twilly d'Hermès, with influencer…

Kevyn Aucoin Beauty Re-brands With Digital Focus

The re-branding coincides with the 20th anniversary of the "Making Faces" book and the 15th anniversary of…

What to Watch: Six Beauty Stores Opening in 2017

New York is abuzz with new retail shops offering unique concepts for the beauty obsessed.

What to Watch: No Sleep Seen in Beauty’s Ongoing Frenzy

Acquisitions, celebrity lines, influencers, wellness, retail expansion and a host of innovative ingredients…

NuMe Arrives at Ulta Beauty

The hair-styling brand is launching three of its best-selling tools in Ulta Beauty stores and a larger…

Côte Sets Up Shop in New York

The nontoxic nail brand is opening its first East Coast location in New York's East Village neighborhood.

Pür Launches on HSN

The complexion-based skin care and cosmetics brand is debuting an assortment of its best-selling products on…

Jane Iredale Expands Into Neiman Marcus

The "skin-care makeup" brand is bringing its full collection of products to three Neiman Marcus doors and its…

Rituals Enters Ulta Beauty

The bath-and-body-care brand is bringing three of its collections to Ulta Beauty's new premium bath-and-body…

Little Barn Apothecary + Co. Expands Nationwide

The Atlanta-based natural beauty retailer is expanding to four cities across the country to increase…

Nubian Heritage Unveils ‘Venture Out’ Content Series

The series of videos and GIFs are meant to educate consumers on the transition from a synthetic to a natural…