More From Kellie Ell
EXCLUSIVE: Victoria’s Secret Models Jasmine Tookes and Josephine Skriver Launch Activewear Brand
Joja features a selection of sports bras and leggings.
The Rise of Lingerie Investors, Raising Hundreds of Millions of Dollars to Scale
From Rihanna to Kim Kardashian, emerging intimates brands are eager to take share.
Kim Kardashian’s Skims Raises $240 Million in Latest Funding Round
The added investments double the innerwear brand's valuation.
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EXCLUSIVE: Underwear Brand Oddobody Wants to Talk to Kids About Their Bodies
The new gender-neutral kids' collection comes with a manual on how to talk to children about sexuality.
Rihanna’s Savage x Fenty Secures $125 Million to Continue Growth
The extra funds will be used to open more stores, add to the assortment and expand internationally.
Victoria’s Secret Sells Minority Stake in China Business for $45 Million
Chinese intimate apparel manufacturer Regina Miracle will operate the China business.
EXCLUSIVE: Luxury Swim and Resort Brand Onia Launches Activewear
The launch marks Onia's larger shift into a full lifestyle brand.
EXCLUSIVE: Danielle Bernstein’s We Wore What Brand Expands Into Lingerie
The designer talks growing amid the pandemic, becoming an investor and continued copyright accusations.
Parade Wants to Recycle Your Used Underwear
The direct-to-consumer innerwear brand is hoping the program will incentivize others in the space to do the…
Victoria’s Secret Executive Talks International Expansion
Understanding local markets, return on investment, and customer needs are all important tools for retailers…
Chloe Kim Joins Kim Kardashian West’s Team Skims
This limited-edition collection marks the second time the brand has outfitted Team USA.
Rihanna’s Savage x Fenty Lingerie Brand in Expansion Mode
Savage executives talk opening stores, new categories and entering additional markets.
Urban Outfitters Feels Effects of Omicron
But investors were satisfied with a strong holiday season.
EXCLUSIVE: American Eagle Outfitters Bucks Trend; Updates Guidance Despite Omicron
The retailer expects to reach operating income targets two years ahead of schedule.
Omicron Hits Retail Sales Reports, Threatening Sales and Profits
Lululemon was among the brands to warn that the winter resurgence of COVID-19 was weighing on business.