More From Julee Kaplan
Reebok Launches NFL Maternity Line
Reebok doesn’t want to ignore women while they are pregnant, because research shows more than 40 percent of…
Celebrity Stylist Britt Bardo Designs for Avon
Celebrity stylist Britt Bardo designs a t-shirt, cardigan and dress for Avon's Mark catalogue.
David Meister Launching E-Commerce
David Meister launches e-commerce site today and incorporates social networking into marketing effort.
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Jennifer Lopez Exits Apparel in the U.S.
Jennifer Lopez pulls the plug on her contemporary sportswear brand, Sweetface, after six years in business.
The Value of Trade Shows: Adding Value
Fair companies offer extra features to drive traffic.
Stansfield Returns to C&C California
Claire Stansfield, one of the founders of C&C California, is returning to the brand today as creative…
Trafik to Close Up Shop
Trafik, the contemporary trade show held in Miami’s South Beach, will not continue.
Hot Spring: What Contemporary Items Women Are Buying
The recession isn’t stopping girls from buying new summer clothes in the contemporary arena.
Camuto Signs Red Carter for Jessica Simpson Swimwear
The Camuto Group, the New York-based master licensee for the Jessica Simpson brand, has signed a licensing…
Habitual Revamps Under New Ownership
Habitual's owner Bobby Ahn plans to offer a full contemporary sportswear and denim collection and change a…
Eric Hunter Joins Kellwood
Eric Hunter has joined Kellwood Co. as senior vice president of marketing and brand awareness.
Denim Firms Learn to Be Flexible in Tough Times
Contemporary denim makers are seeing the tough economy as an opportunity to get creative.
Cynthia Steffe Gains a New Identity
On the creative end, the brand Cynthia Steffe has done a complete 180. .
L’Koral Launches Affordable Tops Line
L'Koral Inc. creates new top line, called Patterson J. Kincaid.
After the Recession, What Will Execs Do First?
Once the recession ends, top apparel executives believe re-invigorating their brands will be their main…