More From Jayme Cyk
RevitaLash and ReGenesis Tap Christopher Dove, John Simpson
The hairstyling duo have been tapped as spokesmen for RevitaLash and ReGenesis.
Spanx Teams With Clinique
The shapewear company is partnering with Clinique to present Beauty Besties, a pairing of essentials from…
OGX Launches #Badasshairdays
For OGX, there's no such thing as a bad hair day, just badass ones. The brand is leveraging that PSA for its…
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Sun Care’s New Wave
The traditional boundary between skin care and sun protection is fading. The classic tanning market is being…
Heyday Launches New Facial Concept
"When you leave a spa, most don't engage with you at all until you come back the next time," said Michael…
Alberto V05 Petitions to Get Star on Hollywood Walk of Fame
Although there are no consumer brands on the Hollywood Walk of Fame, Alberto V05 is set on getting its own…
Fragrance Foundation Reveals 2015 Finalists
The Fragrance Foundation has revealed its 2015 roster of finalists, which will be narrowed down at the…
Jouer Cosmetics Launches Beauty Box
Like Julep and E.l.f, Jouer Cosmetics has hopped on the branded beauty box bandwagon.
Tweezerman Taps Kardashian Makeup Artist Rob Scheppy
Scheppy will partner with Tweezerman to create digital content and educate press and consumers about Brush iQ.
Diptyque Launches Beverly Hills Candle
The citrus scent blends lemon essential oil, mint essential oil, orchid accord and freesia accord.
San Francisco Equity Partners Acquires Japonesque
San Francisco Equity Partners is building its beauty portfolio with the acquisition of Japonesque.
Paramore’s Hayley Williams Launches Beauty and Music Video Series
Paramore's Hayley Williams launched her debut episode of Kiss-Off, a series of three- to five-minute…
Lindsay Ellingson and Divya Gugnani Launch Wander Beauty
When Divya Gugnani met Lindsay Ellingson at a salon opening last year, she had no idea the 5-foot, 10-inch…
Evolving the Beauty-Booking Market
Not everyone wants five apps on their cell to book a makeup or hair service. Beauty-booking apps are battling…