More From Ivan Castano
Mexico’s Grupo Axo Seeks Growth
The Mexican apparel franchiser with brands such as Tommy Hilfiger and Guess hopes to operate 2,600 shops and…
A Growth Spurt in Querétaro, Mexico
The fast-growing midsize city has become a hot spot for global fashion retail brands looking to capitalize on…
Mexico Fashion Week Aims to Boost Profile
The week hopes to triple its size following a fall edition in which 15 emerging designers sold $45,000 worth…
WWD Recommends
Wal-Mart Alters Course in Latin America
The company's Walmex subsidiary could open 35 stores in Central America this year to offset sluggish growth…
Brazil’s Apparel Industry Moves to Bolster Its Fortunes
Asian imports continue to soar, flooding Latin America’s largest economy with pirated and undervalued…
Mexico Fashion Week Seeks Global Audience
The country will strive to add more European and foreign buyers as part of efforts to build a stronger…
Shapewear Business Booming in Mexico
The market is gaining traction as high obesity rates are encouraging women to buy an expanding range of…
Mexico’s WTO Case Delayed
Mexico’s World Trade Organization lawsuit against China’s unfair importer subsidies is unlikely to be settled…
Mexican Industry Wary as Dragon Mart Gains Traction
The $200 million project that could see 1,600 Chinese companies descend on the Cancún beach resort is quickly…
Mexican Department Stores in Marketing Scramble
Mexico’s leading department stores have launched a series of aggressive marketing campaigns and efforts to…
Mexico’s Liverpool Sets Expansion
Mexico’s largest department-store chain will open three stores in 2014 to lift its count to 104 as it…
H&M Eyes Mexico Expansion
The Swedish fast-fashion retailer has made Mexico its Latin American launch pad and is readying the…
Jumex Museum Opens With Weekend-Long Bash in Mexico City
Roughly 800 art world and business luminaries traveled celebrated the opening of the contemporary museum…
The In-store Home Front at El Palacio de Hierro
Home goods sold in the department stores target a different audience from the freestanding Casa Palacio units.
El Palacio de Hierro’s Beauty Strategy
Amid increasing competition and sluggish sales in the beauty category, the department store is upping its…