More From Huang Hung
ChinaFile: Cannes’ Chinese Carpet Business
For those who show up on the red carpet with the sole purpose of being seen, there is a special Chinese verb…
ChinaFile: Much Ado About Nothing
The feud between Feng Chuxuan and Margaret Zhang created less buzz on the Chinese internet than the return of…
ChinaFile: Everyone Wants China’s First Lady
In principle, Peng Liyuan is promoting Chinese fashion by wearing it. But getting her to support a program is…
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ChinaFile: China and the U.S., Not So Different
The Chinese retail landscape will change drastically in coming years. It will look more like the United…
ChinaFile: China’s E-commerce Boom
Nov. 11, the newly anointed Single’s Day in China, saw sites across the country throw a Sale of the Year…
ChinaFile: A Marketing Cesspool
Are you very excited about using social media to market your products?
ChinaFile: Brace Yourself
The Chinese social network was in an uproar over comments that a future boutique Zadig & Voltaire hotel in…
ChinaFile: The Muddy Water of Social Networks
Weibo, the Chinese equivalent to Twitter, started out as a successful social network platform, but now its…
ChinaFile: Zhang Na, China’s Gen-X Designer
Compared to other fashion designers in China, Zhang Na of Fake Natoo is very low-key.
ChinaFile: The Chinese Palette
Columnist Huang Hung has learned a lot about the Chinese consumer in the two years since she opened Brand New…
ChinaFile: Watch Out!
A photo taken at a bus accident on Aug. 26 might end up causing a decline of luxury watch sales in China in…
ChinaFile: Chinese Designers in a Down Economy
Chinese manufacturers during this economic downturn are turning to local designers to fill the capacity in…
ChinaFile: Mao’s Way or the Paris Runway?
There are two ways to brand in China for the country's fashion labels.
ChinaFile: Dangerous Opportunity
With the Chinese economy showing signs of weakness, and foreign brands cutting their advertising budgets…
ChinaFile: The Long March of China Design
A number of obstacles impede the commercial viability of Chinese design, from sourcing fabrics to retail…