More From Faye Brookman
Beauty Roundup: January 30, 2009
Twenty-six percent of shoppers said Wal-Mart is the place they'd choose if they could only shop one store for…
Wet ‘n’ Wild Fetes 30th Anniversary
Wet 'n' Wild had more to celebrate than just 30 years in business earlier this month.
L’Oreal Ups the Ante
The advertising and promotional budget is expected to increase again this year, both for the mass division…
WWD Recommends
Beauty Roundup: January 23, 2009
Fixing the lack of pleasure in shopping could help restore luster to retail sales.
Heavy Promos Aim to Capture Wary Shoppers
Mineral makeup and natural products continued to be a strong theme among many manufacturers showing their…
Beauty Roundup: January 16, 2009
Wet ‘n Wild has a fascinating history and is an example of a brand with amazing staying power.
Del Gives Nail Pens a Touch of Art
Any concerns that Del Cosmetics' innovations would be limited under Coty's management have been squashed by…
Beauty Roundup: January 9, 2009
It seems daily there is a report about how bad the holiday season was in 2008. Drugstores, however, learned…
Mass Beauty Survives Christmas
It has been well documented that this past holiday season was one of the worst in more than 15 years.
Beauty Roundup: December 19th, 2008
Haul out the holly and hope for robust sales this weekend.
Mass Beauty Aisles Lack Holiday Sizzle by Design
It's not beginning to look a lot like Christmas in the nation's mass market stores.
Beauty Roundup: December 12, 2008
Two events this week helped show there are opportunities to either build a business or spark sales via…
Beauty Roundup: December 5, 2008
No matter what the economy, there is something inherent inside of many Americans that makes them want to…
Mass Braces for More Promotions
Mass market retailers were pleasantly surprised by heavier-than-expected traffic on Black Friday.
Walgreens Returns to Times Square
Walgreens’ newly opened flagship in New York shines a spotlight on the chain’s focus on beauty.