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Emily Burns

Wellness Market Reporter

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More From Emily Burns

Ozempic, ‘Sexy Water’ and More Hot Wellness Trends, According to The Vitamin Shoppe

The Vitamin Shoppe president Muriel Gonzalez shared a sneak peek at the company's latest trend report.

Unilever’s Vasiliki Petrou on Identifying Opportunities at Scale

The Unilever Prestige chief executive officer discussed building the division, partnering with like-minded…

Gen X Is a Forgotten Opportunity. Here’s What You Need to Know About This Generation

Circana vice president and beauty industry adviser Larissa Jensen shared key insights on how Gen X is…

Brooke Shields Is Entering Her Entrepreneur Era

The actress, model, author and brand founder discussed her latest hair care venture Commence and fostering…

A Beginner’s Guide to the Top Five Functional Mushrooms

From brain-boosting chocolates to immune supporting tinctures.

Five Multitasking Coffee Alternatives to Try This Summer

Energy-boosting drinks that pack additional benefits, like immune support or lower caffeine, are the hottest…

Functional Clothing for Posture Correction, Stress Reduction, Lymphatic Drainage and More

From Taylor Swift's favorite rehearsal bra to Gwyneth Paltrow-approved activewear.

Seed’s Latest Launch Is a Suppository That Promotes a Healthy Vaginal Microbiome

This marks the brand's first foray out of gut health.

Understanding the Ozempic Baby Boom

More and more GLP-1 users are reporting surprise pregnancies after using the drug, leaving doctors and…

Spring Into Summer With Beauty and Well-being’s Latest Pop-up

The media and event platform, founded by Clémence von Mueffling, is hosting its seasonal pop-up with several…

Beauty’s Rising Gen X Opportunity, AI as a Pathway to Human Touch and Nine Other Key Takeaways From Day Two of WWD’s 2024 Beauty CEO Summit

Speakers included Brooke Shields, Artemis Patrick and Drew Elliott.

12 Key Takeaways From Day One of WWD’s 2024 Beauty CEO Summit

Speakers included Kris Jenner, Tommy Hilfiger, Anastasia Soare and Courteney Cox.

Grown Alchemist Replaces Kiehl’s in Equinox Locker Rooms

Following a successful partnership with the Equinox Hotel, Grown Alchemist will now replace Kiehl's at the…

Ahead of ‘Bridgerton’s’ Season 3, A Look at the Best Collabs in Beauty, Home and More on the Show

This season will be released in two parts, with the first four episodes hitting Netflix Thursday and the…

Kailo Nutrition Marks Mental Health Awareness Month With Influencer Ellie Gonsalves and an ‘Anxious Girl Elixir’

Throughout the month of May, the duo is partnering on social media content, in-person events and launching…