More From Emily Burns
EXCLUSIVE: Kourtney Kardashian Barker’s Lemme Is the Latest Brand Aiming to Make Fiber Cool
The category, previously dominated by heritage brands, is getting a refresh and this strawberry-flavored…
EXCLUSIVE: Assouline and Technogym Team on ‘The Art of Wellness’ Coffee-table Book
The book features photography of Technogym's design-forward fitness equipment.
How the SuppCo App Is on a Mission to Streamline and Clean Up the Complicated Supplement Category One Scan at a Time
Entrepreneur Steve Martocci launched the app in October 2024, and it allows users to track their supplement…
WWD Recommends
Best Makeup at the Oscars, From Demi Moore’s Dewy Skin to Ariana Grande’s Glossy Pink Lips
The celebs left the bold looks at home and opted for softer, more neutral looks.
Pro Basketball Player Iman Shumpert Launches Cannabis Brand ‘TSA Approved’ in New York
The brand, created in partnership with farm and cannabis company Glenmere Farms, will be available in New…
EXCLUSIVE: Suki Waterhouse and Poppy Jamie Are Launching an App for Friend Groups to Practice Gratitude Every Day
The duo is rolling out "With Gratitude," which has a waitlist of more than 10,000 people.
Venus Williams Teams Up With Walking App WeWard to Fight the Inactivity Crisis
The tennis star has joined the app, which incentivizes walking, as an investor and ambassador.
EXCLUSIVE: Sakara Launches Sakara Supplements Line to Streamline Consumers’ Wellness Routines
The line, expected to reach $15 million in retail sales in 2025, includes four stock keeping units for…
Five Colostrum Launches to Watch as the Possible Cure-all Ingredient Gains Buzz
Brands like Vital Proteins, Bloom Nutrition and Cowboy Colostrum are betting big on the ingredient, which…
How Hydration Became the Sexiest Category in Wellness, From Electrolyte Powders to Collectible Stanley Cups
Once a sleepy category dominated by heritage brands, hydration has become a fan favorite driven by new wave…
How Consumers Shopped Beauty for Valentine’s Day 2025, According to Macy’s, Bloomingdale’s, Target and More
While fragrance has remained a mainstay for Valentine's Day shoppers, self care items, like candles and eye…
How Interior Designer Sara Bengur and Spiritual Practitioner Sonya Bekkerman Are Realigning Spaces With Vastu Puja Practice
Through the practice, the duo ensure the home is aligned with nature and the cardinal directions to promote a…
EXCLUSIVE: How BosleyMD Is Tackling the Mass Market With Drug-free Products and Its Target Launch
The brand known for its medical-grade is doubling down on its drug-free Revive+ Hair Densifying treatments, a…
Celeb Trainer Isaac Boots Joins Cowboy Colostrum as Lead Brand Ambassador
With unique recipes and a comedic cowboy accent, Boots has taken to social media to spread the word about the…
‘Everything but the Kitchen Sink’: The Beauty at New York Fashion Week, Quite Simply, Delivered
From Isamaya Ffrench's feather eyelashes at Thom Browne to Lacy Redway's intricate "trackside twists" at…