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Ellen Thomas

Beauty Editor, Mass Market

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More From Ellen Thomas

Synthetics Are the New Naturals at Tranoï Parfums New York

Perfumers and retailers agree that an advertised use of synthetic ingredients is a burgeoning trend in niche…

Conair Professional Division Acquires Aquage

The company plans to keep Aquage as a salon-only brand, but has big international distribution plans for…

Top Beauty Trends From New York Fashion Week: Looking Pretty Again

Glitter, hand-crafted hair accessories, dark eyeliner and new takes on the red lip were among some of the…

Fresh Iterations of the Red Lip Appear at New York Fashion Week

Punchy neon and ombré styles added an air of innovation to an otherwise unimaginative look.

Jo Malone London Hosts a Dinner for Maison Mayle

The evening was in celebration of Jane Mayle's reentry into in fashion with her new line, Maison Mayle.

Jason Wu Parties With W Magazine

The designer, along with a slew of models, came out to support "The Shot," the magazine's fashion photography…

Charlotte Tilbury Celebrates Scent of a Dream Virtual Reality Campaign

The makeup artist hosted cocktails in the Meatpacking District for the launch of her virtual reality campaign…

Maybelline Hosts Fashion Week Party at Hudson Mercantile

The L'Oréal-owned makeup brand hosted Cindy Crawford and son Presley Gerber, along with other models, for the…

Ulta Beauty CEO Mary Dillon Talks Marketing Strategy

The retailer is refocusing its marketing strategy away from price promotion.

Maui Moisture Brings Superfood Trend to Mass Market Hair Care

The new Johnson & Johnson-owned hair-care brand is banking on consumers staying on the wellness bandwagon…

The Limited Launches Fragrance Collection

The retailer is making a lifestyle appeal with Simply Modern, a collection of three fragrances.

The Body Shop Opens in Chile

The 700-square-foot store is located in Santiago's Plaza Egaña.

Wet Brush Launches Hair Dryer

The Aspire professional hair dryer is the brand's first foray into hot tools.

Ellis Brooklyn to Enter Sephora Online

Bee Shapiro, a contributing columnist for The New York Times, will launch her range of four scents at the…

Wella Professionals Launches Color Touch Plus

The range of 16 semi-permanent shades is targeted to a younger demographic new to covering up gray hairs.