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Ellen Thomas

Beauty Editor, Mass Market

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More From Ellen Thomas

Redken Taps Digital Influencers to Represent Brand

The salon-professional brand is introducing the #RTeam, a group of young, social media-savvy hairstylists and…

Patchology Launches Dark Spot Corrector

The stickerlike adhesive treatments are designed to address hyperpigmentation issues like dark spots and acne…

Kiehl’s Makes a Play for Millennials With Healthy Skin Pitch

The naturally derived cream, formulated with red ginseng root and manuka honey, is a play to engage…

Maybelline Taps Digital Makeup Influencers for New Mascara Campaign

Manny Gutierrez and Shayla Mitchell, who share a combined Instagram following of 5.1 million, will appear in…

Mass Hair Gets a Boost From Prestige Skin-care Trends

From exotic ingredients to antipollution claims, mass and professional brands like L'Oréal Paris, Nexxus and…

Beauty M&A to Stay Hot

Indie brands are expected to grow, skin care might make a comeback and acquisitions are projected to continue…

First Nail Launches of 2017 Are All About Care, Not Color

Consumers are growing more cognizant of nail health, early product launches from Essie, Revlon and Cutex…

DCL Re-brands, Gears Up for Prestige Retail Launch

In January, Dermatologic Cosmetic Laboratories will launch its reformulated, repackaged line of…

Pantene Signs Priyanka Chopra for ‘Strong Is Beautiful’

The Indian-born actress and singer will star alongside Selena Gomez in the Procter & Gamble-owned brand's new…

Unilever Buys Living Proof, Jennifer Aniston Out

The Anglo-Dutch giant continued its buying spree, purchasing the hair-care brand for an undisclosed sum.

Nannette de Gaspé Expands Line of Dry Masks in U.S.

The waterless, fabric-based range of antiaging masks will enter Cos Bar this week.

Laura Geller Honored by CEW Cancer and Careers

The makeup artist and Laura Geller Beauty founder was honored at the annual Beauty of Giving luncheon, which…

Drew Barrymore’s Flower Beauty to Expand E-commerce Presence

The Wal-Mart-exclusive beauty line will be launched on Flowerbeauty.com in early 2017.

E.l.f. Expands Reach With Columbus Circle Store, YouCam Collaboration

The makeup and skin-care company is the first mass market brand to become available on YouCam, the virtual…

Amy Adams Attends ‘Arrival’ Screening

Clad in Roland Mouret, the film's star discussed alien landings and the allure of the unknown.