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Ellen Thomas

Beauty Editor, Mass Market

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More From Ellen Thomas

Verb to Launch in Urban Outfitters, Readies for International Growth

The Millennial-minded professional hair brand is expanding its retail presence.

Burt’s Bees Taps Into Founder’s Life With VR

The brand has teamed with Google to give a 360-degree view of the cabin Burt Shavitz once lived in.

SheaMoisture Honors Tina Knowles-Lawson at Variety Power of Women

Sundial Brands ceo Richelieu Dennis presented Beyoncé's mom with the first-ever Community Commerce Impact…

CVS Cleans Up Beauty Aisle, Highlights Natural Products

The drugstore chain is eliminating parabens, pthalates and other controversial ingredients from its…

Dermatologists and Aestheticians Ready Celeb Skin for Met Gala

New York skin experts are seeing an influx of clients looking to glow at this year's event.

NYX Professional Makeup Enters Walgreens

The buzzy brand going into 2,000 doors could provide more of a boost to flagging mass makeup sales.

Follain Focuses on E-commerce

The clean beauty emporium has redesigned its website and branding.

NaturaBrasil Expands to U.S., Opens Retail Store

The brick-and-mortar space is located at 240 Elizabeth Street in Manhattan; an e-commerce site is to follow.

Alex Perez-Tenessa to Depart CVS

The retailer's top beauty merchant is going to Amazon, according to industry reports.

Microneedling, Microcurrent: Millennials Turn to Antiaging Treatments

The selfie generation isn't all Botox and fillers.

AmorePacific Makes a Millennial Play

The Essential Creme Fluid, targeted at younger consumers, is a Sephora exclusive.

Credo Beauty Opens in Williamsburg

The natural emporium is located at 99 North 6th Street.

Baby Dove to Launch in U.S.

The Unilever-owned brand is entering the baby category with eight products.

Christophe Robin Opens Pop-up Boutique in TriBeCa

The acclaimed French colorist is expanding his product line in the U.S.

Rodan + Fields Said to Top Skin-Care Market With $1.15 Billion in Sales

The brand doubled its business and is now number-one in U.S. skin care, according to Euromonitor.