More From Ellen Thomas
EWG Calls for Amazon, EBay to Remove Mercury-Based Skin-Care Products
The products in question are primarily skin-lightening creams coming from sellers in Southeast Asia and…
Nécessaire Debuts Modernized Body Care for Millennials
The brand is backed by Imaginary Ventures and Forerunner Ventures.
Heyday Closes Series A Round
The facial shop, which targets skin-care services at Millennials, has raised $8 million.
True Botanicals Opens San Francisco Flagship
It's the digitally native natural beauty brand's first stand-alone retail location.
Dollar Shave Club Does Fine Fragrance
A new line, Blueprint, launches the Unilever-owned business into a higher price category, and precedes an…
Cover Girl Gets Cruelty-Free Certified
The brand has achieved Leaping Bunny certification as part of a new long-term partnership between Coty Inc…
Natural Brands Fuel Prestige Skin-care Category Growth
CEW's "What Is the New Natural?" panel covered natural beauty, where sales are up 24 percent in the skin-care…
Year & Day Brings Its Millennial Tablewares to SoHo
The year-old start-up sells Instagram-ready ceramics, flatware and glasses designed with the digitally native…
Markwins’ Eric Chen Takes the Long View
The founder and ceo of Markwins Beauty Brands is charting the path to an IPO — one careful and cost-conscious…
Follain Opens in the West Village
It's the clean beauty retailer's first location in New York.
Evelyn Wang Joins Milani as CMO
She was previously senior vice president of marketing for Wet 'n' Wild at Markwins.
Vegan Makeup: The Latest Millennial Beauty Fixation
Thanks to wellness-obsessed young consumers, going vegan has become a powerful marketing tool for makeup…
The Smell Test: Gabrielle Chanel
Our panel puts Gabrielle Chanel—billed as No. 5 for Millennials—to the test.
Maybelline Reinvents Its Image
The brand is overhauling its marketing and advertising campaigns for 2019.
Five Years After Harry’s, Women are Getting Cheaper Razors
Modern women's hair removal concepts offer simply designed, affordably priced razors, blades and wax kits.