More From Cathrin Schaer
Puma’s Q2 Breaks 2 Billion Euro Barrier
Executives warned, however, of high inflation and more geopolitical tensions.
Adidas Lowers Guidance for 2022, Citing China Problems
The news was not unexpected though. Market analysts were less positive than Adidas executives had been about…
Fashion Directory Le Book Launches High-tech Partnership With Ubooker Platform
The 40-year-old directory of industry talents will make all of its creatives available to clients online, via…
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EXCLUSIVE: French, Italian, German Fashion Councils, Others Launch European Fashion Alliance
The new body, which includes 21 organizations from 18 European countries, will represent the sector at the…
China Lockdowns Impact Q1 Results but Adidas Predicts End-of-Year Improvements
The German sportswear giant has significant exposure to the Chinese market, which weighed down this quarter's…
As Pandemic-related Boom Ends, Zalando Faces Challenges
The online giant is adjusting to the new retail normal after several boom years.
Hugo Boss Doubles Marketing Spend, Plans Record-breaking Year
Despite geopolitical insecurity, ongoing impacts of the pandemic and rising material costs, the German brand…
Basketball and America Key to Puma’s Strong Q1
The German brand credits an increased focus on North America, especially as China continues to languish.
At Berlin Fashion Week, War Overshadowed the Runways
Designers expressed solidarity with Ukraine and discussed sustainability in fashion.
As Berlin Fashion Week Begins, So Does Contest to Be Germany’s Top Industry Event
Berlin Fashion Week starts Monday. But behind the scenes there have been shocking announcements, unfaithful…
Hugo Boss Credits New Strategy for 2021 Comeback
Executives say casualization and "dress-thletic" styles would propel sales to 4 billion euros by 2025.
Despite Slow Growth in Q4, Adidas Expects a Positive 2022
The company cited no dip in consumer confidence due to the war in Ukraine.
Zalando Breaks 10 Billion Euro Barrier, Presents Plans for Growth
The German company, one of Europe's biggest online retailers, explained how it plans to breach the "final…
During Record-Breaking Year, Puma Pivots to North America
The third-largest sportswear brand in the world credits a diverse portfolio and its success tapping into U.S…
Could Europe Save the Ukrainian Fashion Industry?
Hefty dependence on EU buyers and exporting could help new Ukrainian brands and established mainstream…