More From Belisa Silva
Multiethnic Beauty Consumers on the Rise
As the ethnic makeup of the U.S. consumer continues to become more multiracial, cosmetics companies are…
L’Oréal Honors Female Digital Entrepreneurs
To address the underrepresentation of women in technological fields, the beauty firm has launched a new…
OCC Lip Tars to Enter Sephora Stores
The indie brand will enter Sephora stores with its cult-favorite product in September.
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Celebs to Launch Wigs and Extensions Company
Luxhair is poised to generate $200 million in its first year at retail, according to industry insiders.
New York Yankees Launch Mobile Fragrance Promotion
On Friday, a pin-striped truck — housing a replica of a New York Yankees locker room and free samples of the…
Revlon Charts New Digital Course
A new social media initiative called The Revlon Expression Experiment will launch on Monday.
Avon Taps Jon Bon Jovi for New Scents
The two new concert-inspired fragrances are due out this fall.
Androgyny At Core of New Unisex Color Line
Enter Pronoun by Natalia Ramirez is designed to address the needs of both male and female skin.
‘People Like Us’ Makes New York Debut
The Cinema Society and Allure editor in chief Linda Wells hosted a screening of the upcoming summer…
Living Proof Unveils Style-Holding Hair Primer
Industry sources estimate Prime Style Extender, $20, could generate $8 million to $10 million in its first…
Beauty Brands Talk Evolution at HBA
Four beauty entrepreneurs shared their forecasts for the future of the industry and the evolving role of…
Tweezerman Teams With Cynthia Rowley
Four-piece collection will be available exclusively at Sephora and on sephora.com at the end of July.
John Paul Mitchell Systems to Partner With Marriott
Marking its first partnership with a hotel chain, the company will enter 2,000 select hotel doors across…
Lush Launching Colors Aimed at Lifting Moods
The company’s first full cosmetics collection, Emotional Brilliance, bows on July 21.
Selena Gomez Launches Fragrance at Macy’s Herald Square
Hundreds of fans poured into the fourth floor Juniors section of the store to meet and have bottles signed by…