Marking its first partnership with a hotel chain, John Paul Mitchell Systems will enter 2,000 select Marriott hotel doors across North America.
“Consumers today know you can only fit so much in a plastic pouch [going] through TSA,” said Brian King, senior vice president of global brand management for Marriott International. “Now they don’t have to carry their own product, because they will get luxury, top-of-the-line products in our hotels.”
Beginning today, 24 million units of four unisex Paul Mitchell’s Salon Classics products be available throughout four Marriott brands: Courtyard by Marriott, SpringHill Suites by Marriott, Residence Inn by Marriott and TownePlace Suites by Marriott.
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“This is great for us because less than 5 percent of the population is in salons [the only place the brand is available],” said John Paul DeJoria, co-founder and chief executive officer of John Paul Mitchell Systems. “Being treated to luxury products in a hospitality location is an upgrade for both industries.”
Marriott’s newest beauty amenities include unisex formulas: Paul Mitchell Awapuhi Shampoo and Detangler for hair, and the brand’s Tea Tree Lemon Sage Energizing Body Lotion and Tea Tree Lemon Sage Energizing Body Wash, packaged in 0.7-oz sizes.
“A lot of ladies never use the shampoo in hotels because they are afraid of damage,” said DeJoria, who added that the Awapuhi shampoo is a best-seller due to its color-protecting abilities. “They can now go to one of these properties and use the products because they know they are good.”
King agreed and added, “Amenities are really important to customers and meaningful to the guest experience. We talked to customers about what brands they felt strongly about and Paul Mitchell came to the top immediately.”