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Alexa Tietjen

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More From Alexa Tietjen

Is Beauty Headed for a Social Media Shakeup in 2020?

Instagram's user growth is slowing. Meanwhile, TikTok is buzzing.

EXCLUSIVE: SkinCeuticals to Offer ‘Accessible Aesthetics’ Via Physical Locations

SkinLab is a series of service-led retail spaces, the first of which opened in Napa, Calif.

RMS Beauty Names New Chief Executive and Operating Officers

The clean beauty company is ramping up its recruitment in 2020.

Bite Beauty Goes Vegan, Launches Complexion Range

"We want to make clean mainstream," said Laure de Metz, general manager of Bite.

How Jaclyn Johnson ‘Reverse-Engineered a Media Company’

The Create and Cultivate founder talks scaling her business, which generated $13 million in revenue in 2019.

No. 8: That Rihanna Reign Just Won’t Let Up

Rihanna continued to break boundaries in 2019, including the historic launch of the Fenty label, the Savage X…

In 2019, YouTubers Realized Controversy Costs Coin

Drama may bode well for the Internet, but it could cost you your off-line business, too.

YouTuber PewDiePie Made $70 Million in 2019, According to Report

A report from OnBuy estimates that that sum came from advertising and merchandise alone.

Bretman Rock, MTV to Film ‘No Filter’ YouTube Series

The series is slated for an early 2020 release.

Indie Fragrance Favorite Commodity to Make Comeback

Mere months after shuttering, the company has been acquired by Europerfumes.

How Covet and Mane Is Rethinking Hair Extensions

The company, which sold more than $2 million of inventory in two months, is focused on fostering professional…

The Suarez Sisters Venture Into Fragrance With Scent Beauty

The eau de parfum is the first from Scent Beauty's influencer program.

ShopStyle Names Two New General Managers

General manager Brent Locks has left the company to cofound a technology platform.

James Charles, VSCO Girls and More of 2019’s Top Google Searches

It was the year of e-girls and e-boys, Billy Porter and how to make your own scrunchies.

EXCLUSIVE: Jennifer Garner Is Virtue Labs’ First Celebrity Partner

The partnership, said Garner, is "the most natural thing in the world."