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Adriana Lee

Tech Reporter

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Hearst’s Top Beauty Editors Chat Up Alexa With New Beauty Skill

Editors from Elle, Cosmo and more come together in "My Beauty Chat," the first major Alexa skill for the…

Meet AVA, an AI That Offers Design Sense for Image Selection

This new artificial intelligence technology uses data and algorithms to pick photos that resonate with…

Oculus Seeks to Move VR Mainstream

With new devices, immersive experiences and social VR, the virtual reality company is in a race to popularize…

E-commerce Veteran Puts AI-Driven Apparel Subscription Services on Notice

Watch out, Stitch Fix. 

Snapchat’s Context Cards Turn Selfies Into Commerce Launchpad

Users can now just swipe on a selfie to find a restaurant or hail an Uber.

ShopThat Looks to Make Shopping Via ‘Like’ Button a Reality

ShopThat's new model aims to turn Instagram and YouTube "likes" into a powerful e-commerce portal.

Shopify Augments Magnolia’s iPhone App With AR

Augmented Reality now lets Magnolia Market iPhone users place virtual vases and other accents in their…

Google Revealed More Than Pixel Gadgets On Wednesday

The tech giant offered a glimpse of its vision of an AI-powered future.

Google Partners With Emerging Artists to Design Pixel 2 Cases

Petra Cortright and Baron Von Fancy grace the tech giant's latest smartphone.

Amazon’s Acquisition of Body Labs Looks Fitting

Virtual fitting start-up finds a home with e-commerce giant obsessed with fashion.

Shopping Meets Ride Share With Uber and Westfield

The mall operator has linked with the car service to set up the first Uber Lounge in L.A.'s Century City mall.

Snap Inc., Off-White Debut New Lens for Paris Fashion Week

Now Snapchat fans can let Virgil Abloh design their selfies.

Amazon’s Flurry of New Devices Puts Alexa Everywhere You Go

Dolby Audio boosts Amazon Echo's appeal, while a deal with BMW lets drivers chat up Alexa on the road. 

Twitter Test Expands Character Limit To Battle 140-Letter Frustration

Spoiler alert: It's still not enough to win over Instagram-obsessed fashion sector.

Instagram’s 800M User Count Dwarfs Snapchat

But don't count Snap Inc. out just yet.