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Adriana Lee

Tech Reporter

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More From Adriana Lee

YouCam Puts On-Demand Beauty Expertise One Tap Away

Beauty 911! YouCam Makeup aims to make bad makeup choices a thing of the past.

L’Oréal Unveils DOSE, Its Skin-Care Lab-in-a-Box

The beauty giant's latest SkinCeuticals technology can create personalized skin-care serums.

The Tech to Expect at SXSW 2018

Innovation will abound at SXSW 2018, as tastemakers and tech-makers converge.

Why Hybrid Watches Are Hot — And Getting Hotter

Analog-digital timepieces are expected to win the smartwatch popularity contest in four years. Fossil…

Revenge of the Wearables — Wrist Gizmos Grew 7.7% in Q4

Not only are smartwatches not dead, says IDC, business is still growing.

Cyber Fraud Spurs Creative Solutions to Safeguard Shoppers

The era of hacks and fraud has spawned a new spate of solutions to protect shopper credentials and payment…

Data Strategy Only Growing More Important for Brands

How a new wave of advanced phones will fuel shopping.

Levi’s Cutting Production Times with Laser Finishing

The historic brand aims to make jeanswear history again, thanks to high-tech lasers.

Samsung Galaxy S9 Ups the Ante for Bixby Shopping

The South Korean tech giant now lets users count calories, try on makeup and shop cosmetics and clothes as a…

Apple, Google Illustrate the Challenge of Mobile Payments

Mobile payments may be the future, but this week showed how hard it is to get there.

Kylie Jenner Tweet Decimates $1.3 Billion in Snap’s Market Value

Words can hurt — especially when they come from a Kardashian or Jenner.

Gamifying Fashion For Data

Building tools for online product recommendations isn't easy, but this startup turns it into fun and games.

Google and Snapchat Swap Specialties

Google and Snapchat take the visual web a step further with new features that kind of resemble each other.

Facebook Rolls Out New Lists Feature

Facebook users can now share lists of beauty essentials, fashion goals, lunch options or anything else they…

Fashion World Grapples With Follower Fakes

It's become a serious issue for the number of brands shelling out big bucks to work with influencers.