More From Adriana Lee
VCs Talk Tips at Shoptalk
Advice for new and existing retailers from the venture capital ranks.
Facebook’s Challenge: Promoting Data Tools, Post-Cambridge Analytica
WWD sits down with Facebook's retail team to discuss its new ad tools, and how it addresses the sensitive…
Walmart’s Lore: Staying Put and On Plan
Walmart execs dish at Shoptalk about its approach to acquisitions, the need for "magic" in retail and that…
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The online pinboard announces latest moves to drive purchase decisions.
Affirm’s New In-Store Loans Makes Luxury Affordable
PayPal cofounder's payments company now offers loans for brick-and-mortar shopping.
Facebook Unveils Tools to Boost In-Store Sales and Personalized Ads
The social giant's latest mobile ad features aim to beef up retail sales, both in stores and online.
SXSW Wrap-up: How Fashion and Beauty Innovators Converged
In between the fun and games, SXSW featured serious tech and serious talk — especially for beauty and…
For Gen Z, the New Beauty Counter Is in the Pocket
Immersive tech is about meeting youth consumers where they are, says SXSW panel.
Vera’s AI Styling Assistant for Brick-and-Mortar Stores
This SXSW exhibitor aims to bring online recommendation features to physical retail.
The Dangers of Selling on Amazon in the AI Era
At SXSW, Quantcast exec Steven Wolfe Pereira urges brands to consider who owns their customer data and…
How to Build Smart Data Approaches for Fashion and Retail
Intimidated by data initiatives? Don't be. Here are some common-sense data strategies, straight from WWD's…
Up Close With L’Oréal at SXSW
The beauty giant is turning to tech to take a more personalized approach.
The Big Potential of Micro-Influencers
For retail event expert Beauty Barrage, influencers with modest followings can be powerful.
Foreo Shares Its Unique Brand of Storytelling at SXSW
How this beauty start-up's CES ejection turned out to be a good thing.
Perfect Corp. Talks AR and AI at WWD’s SXSW Style Lounge
The developer revealed YouCam's secret sauce: AR that makes makeup try-on easy and fun again.