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Adriana Lee

Tech Reporter

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How Smartphone Cameras Are Driving The Customization Craze

Feast your lenses at this: Advances in smartphone camera tech are fueling a wave of personalized products.

Apple Earnings Reveal Why It’s Focusing More on Retail

Apple's $62.9B in fourth-quarter revenue was fueled by pricier devices. But, it says, forget iPhone sales…

Facebook’s Q3 Misses on Revenue and Users

Facebook is setting its sights on video, Stories, VR, and Instagram shopping.

Apple Reveals New iPad Pro, MacBook Air and Mac Mini

A change is coming to at least some of the Apple devices in the hands of store associates and shoppers.

Google, On Heels of Revenue Miss, Will Focus on Shopping Actions, AI

Google's Q3 earnings call had highs, lows and a growth plan that includes Shopping Actions, AI and updates…

Tory Burch Reveals Its First Touchscreen Smartwatch

The ToryTrack Gigi Touchscreen Smartwatch fuses fashion and function, bringing digital features with…

Instagram Edges Out Snapchat Among Teens — Sort of

Piper Jaffray says teens use Instagram more…but Snapchat's still their favorite.

Facebook Beauty Shopping Study: Online Discovery’s Becoming Key

The latest report from Facebook's research group reveals the growing importance of online product discovery.

‘Styled by Science’ to Debut on Snapchat

A new Snap Original series will bring fashion makeovers, backed by data, to phones starting Sunday.

Fashion Looms Large at NPR’s First Big Summit

Rent the Runway and Stitch Fix graced NPR's "How I Built This" summit this week. Here's why it matters.

How Levi’s Fosters a Culture of Innovation

Levi Strauss & Co.'s collaboration with Wired reveals how the legacy brand cultivates innovation.

Instagram Ex-CEO Dishes About What’s Next

Kevin Systrom is looking forward to life post-Instagram.

Condé Nast’s Wired Magazine Marks 25 Years

The tech outlet's VIP cocktail party in San Francisco drew friends and celebrities.

Nike Designer Tinker Hatfield on the Future of Sneakers

The legendary designer lands at Wired25 with the new Air Jordans and a peek at the future of Nike footwear.

Asos Gives Its Fashion Bot a Voice on Google Assistant

British retailer Asos gives its fashion chatbot voice powers.