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Adriana Lee

Tech Reporter

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Facebook, EssilorLuxottica Talk Face Tech

As Ray-Ban Stories launches, execs from Facebook Reality Labs and EssilorLuxottica sit down with WWD to talk…

Facebook Reveals Smart Glasses: Ray-Ban Stories

The social media giant's EssilorLuxottica deal finally bears fruit, with a new Facebook camera styled like…

Fashion and Retail’s Tech Boom Goes Deeper

Tech's reach into fashion and retail is changing the fundamentals of the business — and driving huge…

Why Facebook Pay’s Shopify Integration Matters

With a single deal, Facebook Pay could suddenly be ubiquitous and become a major entry point for its social…

Fossil Introduces Gen 6 Smartwatch

Fossil, Michael Kors announce wrist devices with better battery, more health features — but no Wear OS 3…

Foo and Foo to Air ‘Foo Tube’ Live Shopping

The streetwear brand will host its first interactive, live shopping event Thursday night, founder Elizabeth…

Survey: Retailers Shift Focus From Acquisition to Retention

As big changes from Big Tech make it hard to target new customers, 68 percent of retailers prioritize…

Fitbit Unveils Charge 5 Tracker, Partners With Will Smith

Fitbit's latest tracker can tell if users are ready to push the limits or take recovery day; Will Smith signs…

Ralph Lauren Makes Metaverse Play With Zepeto Partnership

Ralph Lauren x Zepeto marks the brand's first foray into digital fashion sales. 

TikTok, Shopify Testing TikTok Shopping

TikTok Shopping is real and in pilot tests across the U.S., U.K. and, soon, Canada with brands like Kylie…

Levi’s Attracts 35 Global Teams for Virtual Hackathon

After holding off last year, Levi Strauss & Co. held its fourth — and most popular — hackathon this month…

Pinterest’s Latest Inclusive Beauty Feature: Hair Pattern Searches

Pinterest deploys computer vision to analyze hair patterns, so people can find relevant beauty results.

Victor Glemaud for Fitbit Collection Gets New Styles

Their second collab brings two new looks to wrists, as wearables' fashion proposition expands.

EBay Brings Luxury Handbag Machines to N.Y., L.A.

EBay promotes its authentication guarantee for luxury bags by offering a chance to win items from Hermès…

Samsung Debuts New Foldable Phones, Thom Browne Collab

Samsung's not folding on foldable phones — including a bid for fashion consumers with special Galaxy Z Fold3…