More From Adriana Lee
Why the Clinique NFT Matters for the Beauty Biz
The Estée Lauder company's MetaOptimist campaign is about more than just NFTs. It may be beauty's step toward…
Facebook Goes Meta
CEO Mark Zuckerberg reveals Facebook's corporate name change: Meet Meta.
Poshmark Opens Up to Large Brands
In an exclusive interview with WWD, Poshmark CEO Manish Chandra talks Poshmark's new enterprise-grade Brand…
Facebook Controversies Loom Large on Earnings Call
Facebook addresses whistleblower controversies, while reporting revenue miss — and doubles down on Reels and…
Instagram to Let Influencers Create Their Own Stores
New tests and features will hit Instagram soon, including one that lets creators in its affiliate program set…
Ted Baker Built a Fashion Party Island in Animal Crossing
The British fashion brand brings digital clothes from Autumn/Winter 2021 and party vibes to Nintendo game…
Pinterest Revamps
The internet's moodboard pushes shopping deeper into the Idea Pins video format, while the web mulls over a…
WhatsApp Introduces Catalogue Collections
WhatsApp announces catalogue collections, showing how Facebook's shopping push is evolving on the platform.
YouTube Steps Up Livestream Shopping for the Holidays
YouTube's live shopping tests culminate in a weeklong holiday campaign on Nov. 15. First up: the Merrill…
Mushroom Leather Is About to Bloom for Fashion
Fungi innovator Ecovative Design closes in on deals to bring mycelium leather and tech to apparel and…
WWDownload: Red Dao, on Dolce & Gabbana NFT and the Future of Digital Fashion
The crypto group talks to WWD about winning Dolce & Gabbana's $1.27 million "The Doge Crown" NFT, digital…
Shopify Aims to Make Stores Lean, Mean Retailing Machines
The e-commerce tech company will bring ERP tools from Microsoft, Oracle and others directly into the platform…
Walmart’s AI Push Drives Google Cloud Deeper Into Its Organization
The big box store puts Google's cloud and AI at the center of its retail operation.
Exclusive: Levi’s to Launch Visual Search, Deploy Computer Vision
A picture may be worth a thousand words, but Levi's bets that it will be worth many more sales.
Stitch Fix Introduces Its First Elevate Collection
The first products from Stitch Fix's grant and mentorship program brings works from 6 designers of color its…