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Adriana Lee

Tech Reporter

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Lizzo Speaks Out at SXSW, Natori’s Sleep Tie-up, Saks’ Aspen Dinner

Lizzo talked about her new Amazon Studios reality show at SXSW, Natori aims to help with a good night's…

Lizzo Talks Twerking, Self-love and Her New Amazon Show at SXSW

"Twerking led me to appreciate my body so much," said Lizzo, exec producer and star of Amazon's "Watch Out…

SXSW’s In-person Comeback

It's been a long three years for the Austin festival, which returns in 2022 as a smaller event with a lot to…

House Committee Refers Amazon to DOJ Over Anticompetition

In worst Amazon review ever, House panel asks Department of Justice to investigate over "potentially criminal…

L’Oréal Steps Up Beauty Tech With Google Cloud Partnership

The beauty company looks to the tech giant to turn its tech platform into a lean, mean data-driven machine. 

EXCLUSIVE: NYFTLab’s New Cohort Showcases Retail’s Priorities

Tech's growing role in retail has brands flocking to NYFTLab, and their choice of startups is pretty…

Stitch Fix Earnings Dogged by Inability to Stitch Up Active Clients

Better-than-expected revenue overshadowed by disappointing growth in active clients and lowered guidance…

Social Video: The Long and Short of It

As TikTok goes long, and Insta focuses on short, it's clear there's no ideal length to social media videos.

TikTok Stretches Out With 10-Minute Videos

The era of long-form TikTok begins.

User Tracking, The Bell Tolls for Thee

Tracking people online has fallen out of fashion in tech, as Google's Android joins the fray — and the…

L’Oréal Files Trademarks for ‘Virtual Cosmetics’

The global beauty giant filed 17 trademark applications tied to the metaverse, NFTs and retail for virtual…

WWDownload: High Tech Meets High Fashion at NYFW

The glitterati and the technorati converged once more, as holograms, projections and metaverse themes…

Meta Sued by Texas Over Face-Capturing Tech

The Facebook parent slapped with a new lawsuit over its use of facial-recognition technology.

EXCLUSIVE PREVIEW: Rodarte’s ‘Black Swan’ Projection Tech at NYFW

Rodarte's original design sketches for the film take a bow at a new tech experience at Spring Studios…

Luxury Fashion Game Drest Appoints New CEO

Chief operating officer Lisa Bridgett ascends, while founder Lucy Yeomans shifts to focus on partnerships…