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Adriana Lee

Tech Reporter

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Inside Snap’s New Division to Help Brands With AR and AI-powered Shopping

On Thursday, Snap revealed what it's been moving toward for years now: taking its AR and AI outside Snapchat…

TikTok Faces First Congressional Appearance

The House Energy and Commerce Committee grilled TikTok CEO Shou Chew for hours on Thursday, in what could…

5 Tech Trend Takeaways for Fashion and Beauty Brands From SXSW

The festival, which just wrapped this weekend, made one thing very clear: The future may be coming faster…

Amazon’s Deeper Cuts Could Impact Retail Outlets

Amazon announces another looming round of layoffs, adding to its previous 18,000, bringing the total to some…

SXSW: Miranda Kerr’s Connection to Organics Isn’t Skin Deep

The Kora Organics founder talked family, how she started the company, ingredients and even her own skin care…

SXSW Wear House: How Tarte Became a Fully Baked Beauty Brand

Maureen Kelly didn't know it, but 24 years ago she launched a beauty brand that was perfect for social media…

Loro Piana Opens New Palo Alto Store With Collection Backed by Blockchain

The Italian luxury brand sets up shop at Stanford Shopping Center, with a new store and a limited collection…

SXSW Rages With the Machines

As generative AI, large language processing and more bring machine and human efforts closer, AI is all the…

Stacy London on Her Mission to Demystify Menopause in New PinterestTV Series

Stacy London's out to change the way women talk — and that many don't talk — about menopause and other…

Stitch Fix Plans to Return Focus to What Built the Business

To put it plainly, that's on its data-driven styling via Fixes. But where does that leave Freestyle?

NYFTLab’s New Cohort Showcases the Innovations the Big Brands Want

For 10 years, NYFTLab has given brands, department stores and others a pipeline to fresh tech and innovation…

Stitch Fix Woes Amplify: CFO Departure, Weak Fiscal Q2 Send Shares Down

The online fashion styling company reports all manner of losses, from earnings and active clients to another…

DressX Talks MVFW Plans, NFTs, Wearables and AR

DressX, Decentraland's official AR partner for its virtual fashion week, will be among those bringing…

EXCLUSIVE: What to Expect at Decentraland’s Metaverse Fashion Week 2023

Metaverse Fashion Week returns next month, and WWD has a first look at the lineup and highlights.

Rtfkt, Ledger Dish About Bringing Fashion to Blockchain Security

In this WWD exclusive interview, Rtfkt and Ledger talk about their new partnership, their limited-edition…