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Yeezy

As Adidas Shutters Speedfactories, Kanye West Sees Stateside Yeezy Production

Kanye West says he wants to move Yeezy production back to the United States as Adidas is struggling through…

Denim Reads: Yeezy’s Sustainable Future; a Cheat Sheet to Eco Fashion Terminology

This week, our denim reads cover how sustainability is evolving the fashion industry and consumers.

Kanye West’s New Fashion Incubator Awards First Grant Recipient

The Yeezy founder is paying it forward by launching a fashion incubator to support young designers.

Will Adidas Have to Pay up for Horrifying Injury at Kanye West’s Yeezy Design Office?

Cal/OSHA is investigating after an employee at the design office of Adidas and Kanye West was injured by a…

The Sneaker Culture’s Strong at Rosewood San Diego

When you start collecting sneakers in fourth grade and literally own a pair for every day of the year by the…

Adidas Announces Yeezy PowerPhase Drop Date

Adidas announced the release date for its highly anticipated and tweeted about new Yeezy sneaker, the Yeezy

Top 10 Influential Runway Shows for Fall

Fall ’17 runway shows were awash in denim. Here’s rundown of some of the most influential shows. Yeezy does…

Year In Review: The Power of Celebrity Endorsement in 2016

Never underestimate the power of celebrity. In footwear, superstars have the power to transform a brand with…

Adidas Simultaneously Releases Three Yeezy Boosts

Adidas is pulling out all the stops this Black Friday. The company announced Monday that it will…

Sneakersnstuff to Auction 30 Yeezy Boosts for Charity

After its founder criticized Adidas last month for its stingy roll-out of the latest Yeezy drop, Europen…

Sneakersnstuff CEO Calls Out Adidas Over Latest Yeezy Drop

It’s Yeezy season again, but not every retailer who received a shipment of the latest Yeezy Boost drop is…

Yeezy Boost Introduces Accent Colors in V2 Update

Yeezy’s Boost 350 silhouette is getting a splash of color for fall. First seen at the Yeezy season three…

Models Abandon Shoes During Yeezy Season 4 Show

Kanye West’s Yeezy Season 4 show was hot. No, that’s not a description of the clothing. It was actually just…

Kanye West Wants to Open 200 Yeezy Stores in the Next Year

As Kanye West launched his highly-anticipated Yeezy Season 4 collection Wednesday, the rapper and designer…

Yeezy and The ’90s Influence Back-to-School Denim Purchases

School has already begun for many children across the U.S., but back-to-school shopping continues, and denim…