Wrangler
Denim-Centric Kontoor Brands Set to “Thrive” Starting in May
The separation of Kontoor Brands and the Wrangler, Lee and Rock & Republic brands from VF Corp. is on track…
New Soil Program to Increase Sustainability in Cotton Production
The old adage in farming, "It all starts with the soil," can also stand true for much of the apparel supply…
New Path for Denim Powerhouses Contains Challenges and Opportunities
Strategic financial moves from major denim brands are about to stoke the competitive fires in the $60-billion…
Wrangler’s New Video Shines a Spotlight on Urban Cowboys
Wrangler's new video shares the story of a New York City-based cowboy community committed to sharing the…
Shaping its Future, VF’s Jeans Spinoff Will Be Named Kontoor Brands
VF Corp., has named its soon-to-be separated Jeanswear unit, Kontoor Brands Inc., comprising Wrangler, Lee…
Future Wrangler-Lee Company Inks Deal For Revolution Mill Facility in North Carolina
VF Corp. has selected Revolution Mill in Greensboro, N.C., as the future home for select functions of its…
3 Takeaways Denim Leaders Say Are Key in Conquering the Industry Today
Industry leaders shared the stage at Calik Denim's Ever Evolving Talks to discuss how the denim industry can…
Wrangler’s New Collection Pays Homage to Freddie Mercury
Lyrics penned by Queen's legendary front man Freddie Mercury are front and center in Wrangler's new licensed…
Wrangler Retro Taps Musician Jon Pardi for New Campaign
Wrangler introduced Capitol recording artist Jon Pardi as the new face of the Wrangler Retro collection.
VF Corp. Scores Solid Gains as it Prepares Denim Spinoff
VF Corp. posted strong quarterly profit and sales gains despite costs associated with the spinoff of its…
Wrangler Supports Soil Conservation With Training Initiative, Student Grants
Wrangler is strengthening commitments to sustainable soil health practices through a training program and…
Fate of New Wrangler-Lee Company Hinges on Growth Potential
VF Corp.'s decision to create a new entity based on Wrangler and Lee could yield shifts that will be felt…
Foam-Dyed Wranglers Will Create 99 Percent Less Wastewater
A new line of Wrangler jeans produced by foam-dyeing techniques could eliminate billions of liters of…
VF to Split Into Two Public Companies, Breaking out the Jeans Business
VF Corp. intends to separate into two publicly traded companies–VF Corp. and a yet-to-be named company that…
Report: VF Corp Wants to Sell Heritage Denim Brands Wrangler and Lee
VF Corp. is exploring strategic options for its denim business that could include a sale or spin off of…