women’s jeans
Wrangler Launches Inclusive Women’s Jeans Line Bespoke
Jeans collection Bespoke from Wrangler is developed by women for women, with a special focus on the perfect…
Elevated Jackets, Coordinates Lead Pre-Fall 2024 Denim Trends
The denim in Pre-Fall 2024 collections showcase the fabric's versatility.
This New Brand Attacks a Problem 75% of Women Experience
Ginger + Dandelion will offer the "first-ever bloat-friendly" jeans.
WWD Recommends
New Survey Details Why So Many Women Hate Buying Jeans
Nearly half of women complain denim is the most difficult thing to buy. They try on as many as six pairs of…
Christian Siriano Teases Upcoming Gloria Vanderbilt Jeans Collection at NYFW
Christian Siriano kicked off New York Fashion Week Tuesday night with a first look at his denim designs for…
Paige Delivers on Top Customer Request for Curve-Flattering Denim
Paige debuted Flaunt Denim, a new line of jeans featuring adjusted measurements and pocket shapes for curvy…
The Lowdown on the Imminent Return of Low-Rise Jeans
Global fashion search platform Lyst reported this week that searches for low-rise jeans jumped 91 percent in…
Asket Debuts Women’s, Beginning with 50 Sizes of Jeans
Transparent apparel brand Asket announced it is launching its first women's collection, including jeans made…
This Women’s Jeans Brand Designs for Body Shape—Not Just Size
With more than 100 possible size combinations, Measure & Made aims to remind women that jeans can be just as…
Another Factor Behind Denim’s Comeback? Pandemic Weight Gain
Nearly 40 percent of U.S. women are now wearing a different size compared to one year ago, according to the…
White House Black Market Bets on Classic Black Denim for Fall
This fall, women's fashion retailer White House Black Market is centering its denim focus on comfortable…
Prints Punch Up Women’s Premium Denim This Winter
Denim brands update skinny jeans and denim jackets this winter with statement-making prints like camouflage…
NYDJ Puts Size-Inclusive Heritage Front and Center in 15th Anniversary Campaign
NYDJ celebrates its 15th anniversary with an ad campaign featuring five women with diverse backgrounds and…
Lindex and Jeanologia Work Toward Sustainable Denim
Sweden-based clothing brand Lindex teamed up with Spanish denim consultants Jeanologia to launch its first…
Jessica Simpson Collection to Launch Digital Commerce Platform
Jessica Simpson is getting a digital makeover for its 10th anniversary. Sequential Brands, the parent company…