Western
Levi’s Designs Custom Denim for Beyoncé Bowl
Levi's took to the Cowboy Carter stage.
How Western Became Denim’s Biggest Trend in 2024
The West won fashion in 2024.
Denim Style at the 58th Annual CMA Awards
Music's brightest stars stepped out in country-cool style.
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Download Now: Rivet’s Winter Issue
The issue examines the science of selvedge denim and the challenges in scaling AI design.
The Zeitgeist: Music and Fashion’s Leading Ladies Dominate the 2024 Grammy Nominations
Beyoncé leads the 2025 Grammy Awards nominations with 11 in total for "Cowboy Carter."
Free People Partners With ‘Yellowstone’ for Limited-edition Capsule Collection
The popular TV series' product range includes denim, boots, outerwear and accessories.
When Things Go South, Keep West
Boot Barn looks into what makes Western fashion so special.
S/S ’26 Preview: Denim Mills Follow Loose-Fitting, Oversize Trends
Spring/Summer 2026 collections offer variety and unique effects.
Lucky Brand Unveils Collection with “Yellowstone” Actor Cole Hauser
The collection is influenced by Western and outdoor lifestyles.
Johnny Was Reimagines Sasson Jeans in New Capsule Collection
Model Lily Aldridge stars in the campaign.
Wrangler Creating Shirt Collection With Singer Cody Johnson
The country music artist has been an ambassador for the brand and helped design the line.
Madewell Builds Out a Denim Wardrobe for Fall
Madewell is embracing denim dressing for Fall 2024.
Khloé Kardashian Debuts Namesake Jean for Good American
The co-founder also stars in the collection's campaign.
Edwin Taps Into the Beyoncé-Approved Cowboy Trend
The capsule offers embroidered jeans and denim tops.
Denim Brands Navigate the Western Trend
Fashion is deep into a Western cycle.