water
Mud Jeans Inches Closer to Sustainability Goals with Undyed Collection
Mud Jeans unveiled its Undyed denim collection, a range of existing styles made with a mix of 40 percent…
Asos Design Halves Water Usage in New Denim Drop
Asos Design debuted denim for men and women that uses 50 percent less water during washing and finishing…
Soorty Achieves Alliance for Water Stewardship Gold Status
Soorty achieved one gold certification and one core certification status of its business from the Alliance…
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Kingpins 24 Flash: How Denim Mills Are Driving Efficiency
Denim mills shared how they're addressing transparency, circularity and water stewardship in their production…
Gabba Jeans Launches Its Most Sustainable Men’s Denim Collection in 35 Years
Gabba Jeans dropped its Reduce sustainable denim collection that includes premium fabrics, organic and…
Dockers’ New Collection Highlights 10 Years of Water Conservation
Dockers launched 10 Year Water<Less, a limited-edition khaki collection made with LS&Co.'s game-changing…
Denim Expert’s New Finishing Process Cuts Water Use Per Jean in Half
Denim Export Ltd. launched a new water-saving collection at Kingpins Amsterdam Wednesday that on average uses…
Jeanologia CEO Says Denim Can Be Water-Free by 2025
Is the global denim industry on the brink of becoming water-free? It’s possible with the right technologies…
Why Haven’t More Mills and Brands Adopted Water-Saving Measures?
It takes more than 900 gallons of water to produce a single pair of denim jeans using conventional practices…
Naveena Aims for “Thirst-Free” Denim
Just say ‘no’ to water. That’s the message Naveena is sharing in a new collection of “thirst-free” denim…
Levi Strauss & Co. Funds Water-Saving Projects
Levi Strauss & Co. is granting more than $350,000 to help bring the inaugural class of LS & Co. Collaboratory…
In Denim, Commitment to Change Requires More Than Water-Saving Measures
There’s more to going green than saving water. And it requires a holistic approach to sustainable…
Op-ed: The transformation of the Jeans industry begins by measuring the consumption of water
Approximately 10 years ago, I was asked to work on a new project in Jeanologia. It was a requirement of the…
More Denim, Less Water: 3 Industry Leaders on Conserving Water
From irrigation to washing, a typical pair of blue jeans uses 919 gallons of water during its life cycle…
Wrangler Celebrates Milestone in Water Savings
Wrangler announced Wednesday that it had hit a milestone of three billion liters of water saved since…