water consumption
Levi Strauss Has a Plan to Become ‘Circular Ready’ by 2026
However, data from Levi's SecondHand program shows a downward trajectory in resale activity.
Wrangler and Lee Owner Already Met 2025 Water Savings Goal
The Indigood Program is behind Kontoor Brands' sustainable win.
Better Cotton Documents India Progress, Sets Up Traceability Scheme
A new report said farmers are using less water and harmful chemicals, and the yield is up, as is the…
F/W 24-25 Preview: Denim Mills Introduce New Colors and Dye Technologies
Mills' Fall/Winter 2024-2025 fabric collections are dense with new colors and dye technologies.
How Jeanologia Slashes Garment Finishing Water Usage from 100 Liters to 1
Jeanologia wants to help "transform blue jeans into the most sustainable garment in the history of humanity."
Data Matters: Measuring Sustainability Outcomes to Improve Water Management and Dispel Misinformation
A linchpin of the fashion industry, cotton is sometimes incorrectly stated as being a water-intensive crop.
Denim Experts Debate First Steps Toward Sustainability
Denim's use of water and potassium permanganate were hot topics at Sourcing at Magic.
Exec Says Fibre52 Cotton Beats ‘Poly-Anything’ in Strength, Moisture Performance
Fibre52's patent-pending tech offers cotton's cleanest bleach and dye process while reducing harsh chemical…
US Cotton Trust Protocol’s Annual Report Details Latest Wins
Members recorded a 13 percent increase in land use efficiency and a 14 percent rise in water use efficiency.
Gildan Cites 68% Drop in Key Waste Metric
Gildan focused on ensuring fairness, inclusion and opportunity in its labor practices, including across its…
Natural Sources Add Color to Levi’s Fresh Collection
Levi's new collection offers a sustainable twist on a concept from the '70s.
Jeanologia Cuts Down Water and Chemical Usage in Garment Dyeing
Jeanologia's new technology takes aim at greening traditional garment dyeing processes.
Transformers Report Aims to Debunk Cotton Data Claims
The report provides tips and best practices on how to evaluate claims and data, and refute common myths about…
Cotton Myth Busting: Why the Crop Is Less Thirsty Than You Think
The U.S. Cotton Trust Protocol aims to tell the true story about U.S. cotton and its water use.
Space Experiment Aims to Quench Cotton’s Thirst
A new project's aim is to grow genetically modified, drought-resistant cotton on the International Space…