Walgreens Boots Alliance
Sleek Makeup Takes on Makeup Shamers
The Internet has given birth to bold makeup trends but also invited shamers. A new Sleek Makeup campaign…
Walgreens Boots Alliance Gears Up for Biggest Skin-Care Launch in 20 Years
The skin-care brand, targeted at older Millennials, is launching in tandem in the U.S. and U.K.
At Mass, Private-Label Brands Looking More Like Power Players
Mass retailers are delivering trend-driven house brands that look anything but generic.
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NYX Launches App to Duplicate In-store Experience
New app captures the essence of the digital playground in NYX stores.
Lessons Learned at New York’s Story Will Translate Into Mass Retailing
For Coty, Story is a learning lab that will live on in brick-and-mortar and online retail partners.
Sally Hansen Brings Chrome-Effect Nails to Mass Market DIY Consumers
Sally Hansen plans more limited-edition collections inspired by social media to stir up nail color sales.
Sleek Makeup Puts Influencers and Drag Queens to the Challenge
The GlowDown consists of a series of four challenges where participants craft unique makeup looks.
Walgreens Inks Deal With Fareva to Manufacture Private-Label, Owned Brands
The business plans to speed up its product strategy.
Walgreens Gets Sleek
Sleek Makeup is a pioneer in beauty trends including contouring and matte lipsticks.
New Walgreens, Rite Aid Deal Ups Northeast Presence
Walgreens will pay a $325 million termination fee to Rite Aid because of the cancellation of the original…
Walgreens Earnings, Sales Increase in Q3
The business announced a new merger agreement for Rite Aid that voids its plan to sell certain locations to…
Sleek Makeup Set for U.S. Debut
Fast-growing brand in the U.K. will launch online at Ulta Beauty.
Felix Strand Promoted to President at Pixi
Strand, who grew up in the family business, has helped push digital strategies.
Omnichannel Isn’t an Overused Word, Retail Execs Say
Beauty executives from Walgreens, Ulta Beauty and Cos Bar outline their retail strategies and the importance…
NACDS: Natural Is the New Normal
Top mass-market executives headed to the desert to plan growth strategies for the future built around…