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Under Armour

Under Armour Hit by Restructuring Costs

The activewear brand saw net losses of $30.2 million in the first quarter, but ceo Kevin Plank pointed to…

Even NBA Superstar Steph Curry Can’t Help Under Armour Grab Gen Z

Under Armour is falling out of favor with Gen Z and even one of the NBA's biggest superstars doesn't seem to…

Under Armour Sues Former NFL Player Using ‘I Will’ Tag Line

The athleticwear company uses "I Will" extensively in branding and store marketing.

From Facebook to Under Armour, Data Security Breaches Put GDPR in the Spotlight

With the GDPR deadline looming, a spate of data scandals at Facebook, Under Armour, Saks and Lord & Taylor…

150 Million Affected in Under Armour MyFitnessPal Data Security Breach

Under Armour announced that there has been a data security issue involving users of its MyFitnessPal app. The…

Under Armour Fitness App Data Breach Affects Millions of Users

Under Armour learned of the breach last month.

Under Armour’s Chief Revenue Officer to Retire

Karl-Heinz "Charlie" Maurath is set to retire on March 31, 2018.

Under Amour Tightens Focus, Shows Signs of Life

Shares of the activewear firm shot up as fourth-quarter sales topped expectations, indicating some stability…

Under Amour Stock Jumps With Sales Gain, Cost-Cut Plans

The company's sales topped expectations and were paired with plans to cut more costs.

Mall of America Picks Up the Ball – For the Super Bowl, That Is

The biggest mall in the U.S. uniquely equipped to handle large crowds.

Under Amour Vets Launch of Revtown Denim Brand

Henry Stafford, Steve Battista and Matthew Maasdam have traded in sweats for jeans with the…

Under Armour Ups Its Running Game

The cushioning foam was developed in partnership with Dow Chemical.

Under Armour Unveils U.S. Speed Skating Suit

The brand worked on the design for four years.

Under Armour’s New Smart Shoes Are the Sleekest Yet

Under Armour (UA) continues to invest in the smart footwear category. The performance footwear and apparel…

What to Watch: Men’s Market Sees Shift in Areas of Strength

Ath-leisure is slowing while streetwear and clothing are seeing a rebound.