Under Armour
What Steph Curry’s Sneaker NFTs Can Teach Fashion
The record-breaking athlete and Under Armour partnered on an NFT strategy that looks like a slam dunk.
Why Virtual Under Armour Sneakers Are Selling for Tens of Thousands of Dollars
Under Armour's first NFT collection gives owners access to digital sneakers that can be worn across multiple…
2,974 Might Be Under Armour’s Favorite Number
Newly crowned three-point king Steph Curry has sunk around 2,200 of his triples since signing with Under…
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Retail Tech: Under Armour Rolls Out RFID to 400 Stores, Joor Integrates Vntana, Hot Topic Taps Signifyd
Plus, Centric nabbed Armonica Retail, Bolt acquired online checkout firm Tipser and headless commerce…
Sephora Helps Drive Growth at Kohl’s
The Wisconsin-based retailer raises its full-year guidance ahead of the holidays.
Retail Tech: Facebook Launches ‘Shops in Groups,’ Under Armour Taps AWS, Faire Raises $400 Million
Similar to Facebook, Obsess launched a new livestream feature called "Shop with Friends," while Bealls…
Under Armour Focuses on Logistics Woes as Vietnam Factories Return
The company is expecting to see a revenue impact in the first half of next year as a result of canceled…
Under Armour Beats Projections in Q3, Raises Outlook for Year
The active brand experienced improvement at its retail stores as well as in its largest market in North…
Under Armour Earnings Rise in Third Quarter
Physical stores and North American sales fueled the results.
Stephen Curry Can Tell You How to Get to ‘Sesame Street’
A partnership with the iconic TV show spawned the two-time NBA MVP's Curry Flow 9 sneakers in colors inspired…
Lindsey Vonn Talks Head Sportswear, Thom Browne and Naomi Osaka
Having spoken about her struggles with depression, Vonn spoke of the benefits of the widening public…
Stephen Curry Teams With ‘Sesame Street’ on Sneaker Collection
The Curry Brand's new collection includes seven footwear styles that give a nod to the children's show's…
Shuffle Board: CEO Changes at Asos, TreeToTextile, Chargeurs Textiles, AWI and Asics NA, Under Armour Names Consumer Chief
Richard Sullivan was promoted to Asics NA president and CEO, and Under Armour appointed Massimo Baratto as…
Under Armour Names Chief Consumer Officer
Massamo Baratto will also oversee marketing for the brand when the current head of that area departs early…
From Hip-hop Status Symbol to Mass Market: How Sneakers Went Mainstream
A new exhibition at the Musée de l'Homme in Paris tracks the history of the world's most democratic footwear.