tweens
After Sephora Success, Kohl’s Is Trying Something New
The retailer's new move shows it's looking beyond millennials and trying to win over Gen Z and Gen Alpha by…
Success Story: How Francesca’s Beat Bankruptcy with a New Tween Brand and Resale Partnership
And the Houston-based women's specialty retailer is just getting started.
Denim Anchors Maurices’ Brand-New Tween Girl Line
Women's apparel retailer Maurices will launch its in-house tween girls apparel brand Evsie in late March to…
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Francesca’s Tween Brand Faces Legal Challenge Weeks After Launch
Chicago-based tween retailer Frankie's On the Park claims Franki by Francesca's is "virtually identical in…
The Children’s Place Eyes $8 Billion Tween Market With New Brand
Chief financial officer Rob Helm previously said the chain's core infant to 10-year-old niche is not "a…
Justice Already Halfway to $500 Million E-Comm Goal
Three months after relaunching its website, the tween fashion brand is already profitable with better margins…
Can Justice Make a Comeback as an Online-Only Brand?
The revived tween brand is combining its classic denim line with new merchandise such as button-ups, tanks…
Francesca’s Takes on Tweens With New Line and New App
Under new ownership, the previously bankrupt fashion and accessories chain diversifies its customer base by…
Is Tween Brand Justice Really Worth $90M?
Bankrupt Ascena's tween-targeting Justice brand was snatched out of a court auction for $90 million.
Mango’s Newest Launch Targets Gen Z Teens and Tweens
The Spanish fast-fashion firm broadened its kids' assortment to cater to the adolescents of Gen Z.
Francesca’s Chases Tweens and Loungewear While Bankruptcy’s on the Table
Francesca's, which saw second-quarter sales tumble 29 percent to $75.7 million, sees bankruptcy potentially…
How Tween Lingerie and Teen Brands are Finding Growth in Intimates
Lingerie for teens and tweens is the next frontier for many firms, helped by the growing focus on…
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