tiktok
Year in Review: Sustainability’s Biggest Controversies of 2021
Several long-tail sustainability issues resurfaced this year, and fashion brands got reprimanded for their…
How Creator-led TikTok Content Drives Beauty Brand Awareness
Brands winning on the platform are eschewing sponsored content on their own channels, instead favoring…
E.l.f. Cosmetics Is Debuting a TikTok Holiday ‘Movie’
The beauty brand tells WWD all about "Big Mood, Big E.l.fing City," a product preview and long-form video…
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TikTok’s Year-end Review Offers Learnings for Brands
The social video company's look back could inform future efforts from fashion and beauty companies.
Chanel Responds to TikTok Controversy Over Advent Calendar
Chanel denied deleting its TikTok account in response to a viral video about its advent calendar, saying the…
Everyone On TikTok Is Using Masque Bar Half-Face Sheet Masks to Combat Maskne
A dermatologist weighs in on the multimask trend.
‘Tis the Season for TikTok Monetization
Happy holidays, creators — the short video platform just unwrapped more ways to make money.
How Fashion Got Its Mojo Back in 2021
Lyst's new report reveals how pent-up demand for dressing up and going out helped rekindle pandemic…
TikTok Sensation Barbara Costello Teams Up With Talbots for Holiday Hacks
The alliance is the first brand ambassadorship for Costello, who is better known as @BrunchwithBabs.
Addison Rae to Release Mood-based Fragrance Line
The AF Collection by Addison Rae will launch d-to-c and will be sold via Instagram and TikTok.
TikTok Takes Over Fashion Awards 2021, Plotting ‘A Real Show’ and ‘First Vertical Red Carpet’
The platform's head of partnerships and community talks about what to expect from TikTok's Fashion Awards…
Ctzn Cosmetics Website Crashes After Viral TikTok Post
Beauty influencer Mikayla Nogueira's TikTok video on the brand's lipstick caused the site to crash shortly…
Coach Reveals How Much Product It Actually Destroys After Damaged Goods TikTok
"It's unfortunate these posts came out now, because we had been doing this thoughtfully," said Coach's Joon…
TikTok Shopping Is Really Happening in U.K., New Research Claims
At the same time, the research shows that people are concerned about privacy when shopping on social commerce…
TikTok Users Drag Kylie Jenner’s New ‘Paper Thin’ Swimwear Line
"I feel like if I move an inch you're going to see everything," said one user.