Think Tank
Think Tank: Beyond the Selfie, 5 Ways to Get ROI on Experiential Marketing
Digital strategist Quynh Mai on how to optimize consumer engagement.
Think Tank: Bringing the Customer Experience Home
Amit Sharma, ceo of Narvar, sees the post-purchase experience and connections formed with consumers as…
Think Tank: The Personalization Conundrum, Data Overload
Rohan Deuskar, ceo and founder at Stylitics, shares why personalization strategies are only as good as the…
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Think Tank: Retail Technology for the Ultimate Customer Experience
Robert Vis is chief executive officer of MessageBird, a company-customer interactions solution provider…
Think Tank: 2019 to Be the Year of Radical Customer Centricity
Sarah Engel, chief marketing officer of DynamicAction, explains how connecting and meeting the exact needs of…
Think Tank: Looking Back at 2018’s Brand Winners and Losers
Strong brands forged connections with consumers and gave them products they wanted.
Think Tank: A Primer on Turning Facebook Messenger Into a Retail Gold Mine
The authors share tactics on how Messenger can boost conversions.
Think Tank: How AI Can Power the Future of Fashion
The authors see AI empowering designers, brands and retailers to make better products and create more…
Think Tank: Three Hot Trends Shaping Retail in 2019
Shannon Andrick, vice president of marketing advancement at Alliance Data, expects "deeper levels of…
Think Tank: Top 10 Predictions for Beauty and Fashion Sales in China in 2019
Franklin Chu, managing director of Azoya USA, expects a shake-up in the gray market as well as changes in…
Think Tank: Reinventing Retail, Will 2019 Be the Year?
Coresight Research's ceo offers brick-and-mortar predictions.
Think Tank: The Celebrity of the Beauty Industry
Alanna Dible, senior audit manager, and Mark Grant, audit senior, at Mazars USA, see continued opportunity…
Think Tank: How Aging Retail Brands Can Target the Right Customers
Customer-first, data-driven retail strategies are the key to breaking through in the current hypercompetitive…
Think Tank: M&A’s in Luxury Fashion; What’s ‘In Season’?
Tracy Bacigalupo is a partner in the corporate department of Morrison & Foerster, and Elnaz Zarrini is an…
Think Tank: Dolce & Gabbana, How Not to Sell to China
Stanley Chao is author of "Selling to China" and managing director of All in Consulting, assisting Westerners…