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Theory

What to Watch: Sportswear Makers Cite Freestanding Stores, New Categories and International Selling as Opportunities in 2024

Brands see the challenges as the economy, the presidential election and uncertain geopolitical landscape.

Old-school Prep Back With Fresh Twist for Spring

Designers across the globe offered their own spin on American sportswear classics, especially the polo shirt.

Theory Features Grammy-winning Jazz Vocalist Samara Joy in Holiday Campaign

Joy rose to fame when she won Best New Artist and Best Jazz Vocal Album at this year's Grammy Awards.

Fast Retailing Posts Record-high Performance for Third Consecutive Year

Uniqlo's international business greatly contributed to the success, making up more than half of overall…

Theory RTW Spring 2024

Theory's chief merchant and creative officer Jeffrey Kalinsky displayed the "story of the uniform through…

Anderson’s Art Show, Jimmy Choo’s New Campaign, Calzedonia to Show in Milan

Jonathan Anderson is curating an art show in London, Jimmy Choo unveiled its fall ad campaign, Calzedonia…

Theory Taps Chloé’s Chief Commercial Officer Marco Gentile as CEO for Europe and U.K.

At Chloé, he oversaw the brand's global retail and wholesale operations and strategy.

Last Crumb Discusses Catering to Consumers Seeking Over-the-top Experiences

The limited-drop cookie company requires sweet lovers to be in the know to order its extravagant treats.

Catching Up With Theory Project’s Lucas Ossendrijver

The designer is drawing on his experience from Lanvin to create elevated, accessible men's and women's wear…

Uniqlo Parent Ups Full-Year Outlook as China Sales Signal Recovery

Fast Retailing saw first-half sales spike as spending in China rebounded.

Theory RTW Fall 2023

Jeffrey Kalinsky, Theory's chief merchant and creative officer, cheerfully moderated the brand's fall…

Fast Retailing Reaffirms Confidence in London’s West End With Uniqlo, Theory Joint Store

The Uniqlo and Theory joint store on Regent Street comes with floral displays, art installations, a repair…

Theory Appoints Jeffrey Kalinsky and Rachel DeLaurentis to Key Leadership Roles

Kalinsky will become chief merchant and creative officer, while DeLaurentis will be chief marketing and…

EXCLUSIVE: Lanvin Nabs Theory Executive to Ignite Global Growth

Siddhartha Shukla is the French house's new deputy general manager.

Affirm Survey Reveals Pressure to Overspend on the Holiday Season

With apparel projected as a hot category for the holiday season, the company aims to provide young consumers…