The Woolmark Company
Wool’s Worth: Mills Explore the Performance Benefits of Wool Denim
Wool isn't just for winter, knits, or outdoor gear anymore.
Zegna Baruffa Teams With Woolmark for Pro-Merino Campaign
At the heart of the campaign is a video that highlights the journey of Merino wool, from farm to fashion.
Woolmark Slams Synthetics in New Brand Campaign
"The rise of fast fashion, Instagram outfit culture and turbocharged consumerism has seen a wholesale shift…
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Woolmark Teams With Edward Crutchley for First Wool Lab Guest Curation
His collection includes "sculptural bouclé coatings to lurex embellished jacquard to the latest in 3D…
Sportscraft Teams with Woolmark Co. on Australian Merino Wool Collection
As a long-standing Woolmark licensee, Sportscraft's deep association with Australian wool is reflected in its…
Australian Wool Production Forecast Upgraded
Wool buyer Steve Noa launched Woolmark-certified Merino wool polo shirts, which he is marketing as a natural…
Vilebrequin and Woolmark Co. Team Up for Swimwear Capsule
The Vilebrequin x The Woolmark Company swim short capsule will be available in Vilebrequin stores and at…
Woolmark Now Educating Fashion Insiders on Sustainable, Circular Design
A new educational curriculum is designed to give industry stakeholders insights into how to use wool more…
Woolmark Announces Performance Challenge Winners
The Woolmark Performance Challenge is an incubation program that encourages innovative thinking resulting in…
Feel Merino Campaign Relaunches in North America With Amazon
The campaign aims to increase North American consumer awareness of merino wool as a soft, natural fiber for…
Levi’s Bows Hiking Boot as PETA Takes Aim at Brand’s Stance on Animal Welfare
Levi's debuted a Woolmark-certified hiking boot, but PETA isn't satisfied with the brand's animal welfare…
Victoria Beckham’s Traceable Merino Wool Collection Features Natural Dyes
The collection was made in Pescara, Italy, from 100 percent merino wool traceable to five Australian…
At Wimbledon, Andy Murray Set to Wear Innovative Merino Performance Wool
The wool blend tennis apparel collection was engineered with merino wool using cutting-edge technology to…
Woolmark and Helly Hansen Reveal Performance Challenge Winners
The Woolmark Performance Challenge had participants consider ocean racing's demanding landscape as the…
Woolmark Co. Launches Wool Lab Digital Platform
The Wool Lab Digital has identified the new market trends and product innovations that are most relevant to…