The NPD Group
How Locally Made Shoe Brands Are Coping With COVID
U.S. footwear factories pivoted to producing PPE during the coronavirus outbreak but the impact of the…
U.S. Consumers Start to Spend on Discretionary Categories Such as Apparel, Beauty: NPD
Although the retail landscape has markedly changed, conventional needs and seasonality still play a role in…
The Pandemic Is Accelerating Existing Trends in Denim Retail
Experts from The NPD Group and the Columbia Business School share how the pandemic is forcing the denim…
Consumers Are Chasing the #sweatlife at Home—What Does This Mean for Athletic Retailers?
More people are jumping on the workout-at-home bandwagon, which could dictate trends in the athleticwear…
By the Numbers: Fragrance Gets a Holiday Boost
Eye makeup also continues to show resilience alongside fragrance and skin care.
Prestige Beauty in Germany Gets Boost From E-Commerce
Germany's prestige beauty industry showed declines smaller than Italy, France, Spain and the UK during the…
Apparel’s Sharp Decline May Be Leveling Out, Says NPD Group
Apparel sales may be down significantly from last year, but new data from The NPD Group reveals that retail…
Why Rising Temperatures Could Revive Flagging Fashion Footwear Sales
Fashion footwear has suffered dramatic declines as consumers with nowhere to go have little reason to shop…
NPD: Sports Apparel Brands Must Go ‘Digital First’ and Double Down on Brand Equity
Nike, Adidas and Under Armour exemplify what NPD's Matt Powell believes are key ways sports brands can forge…
U.S. Prestige Beauty Sales Dip 14 Percent in Q1
Beauty sales slowed when stores closed, but online sales are picking up.
Athletic Footwear Sales Cratered in Q1, Even Before COVID-19 Hit
Even as some Americans head outdoors for exercise, store closures and economic uncertainty weigh on athletic…
NPD: E-Commerce Can’t Save Sagging Sneaker Sales
Sales for all athletic footwear fell by 65 percent during the week ending March 21.
February’s Clothing, Footwear Spending Dips, With Dramatic Drops Seen for March
Consumer spending on clothing and footwear fell 1 percent to $407.71 billion in February, the second straight…
If Women Are More Active, Why Aren’t They Buying More Activewear?
Women's performance and activewear sales have so far failed to grow along with the increased rate of female…
2019’s Best-Selling Sneaker List Holds Few Surprises
The year's sales results could be a warning that a change might be on the horizon.