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Serena Williams Talks New Long-Lasting Makeup Line Wyn Beauty

Serena William talks about Wyn Beauty, her new long-lasting, inclusive, on-the-go makeup line, inspired by…

EXCLUSIVE: Serena Williams Launches the Inclusive Makeup Line She Always Wanted

Wyn Beauty, six years in the making, launches today with 10 products in 680 Ulta stores.

Malbon Creates First Tennis Capsule With Prince

The line for men and women features clothes as well as rackets.

EXCLUSIVE: Which Trends Are Making It From Spring Runways to Consumer Closets? Psychology Says the Answer Is Rooted in Nostalgia  

Zanna Roberts Rassi and Shakaila Forbes-Bell break down data from Afterpay and reveal how shoppers are…

Zendaya Sports Louis Vuitton Tennis Whites at the BNP Paribas Open With Tom Holland

The actress plays a retired tennis pro in her upcoming film, "Challengers."

EXCLUSIVE: Oliver Peoples Teams With Roger Federer to Debut Performance Category 

The eyewear brand is teaming with the tennis legend for a multiyear partnership starting with a six-piece…

Roger Federer Serves Up Oliver Peoples Collaboration at L.A. Soiree

Sharon Stone, Alessandra Ambrosio, Trevor Noah, Edgar Ramirez and more joined the festivities.

Taylor Fritz Is the Latest Tennis Player to Become a Boss Ambassador

The American tennis player joins the likes of Matteo Berrettini, Noma Noha Akugue and Ella Seidel.

EXCLUSIVE: J.Lindeberg Signs Tennis Player Christopher Eubanks as Brand Ambassador

The 27-year-old athlete will kick off the partnership at the Australian Open this month, where he will sport…

Louis Vuitton Creates Trunks for the Australian Open

The French luxury house behind the carriers for many of the world's biggest sports trophies adds the tennis…

Venus Williams Talks 2023 U.S. Open, Style Risks and Partnership With Reinstein Ross on Jewelry Collection

The star tennis player's collaboration with the brand marks her first-ever venture into jewelry in her…

EleVen by Venus Williams Teams Up With CorePower Yoga for First Yoga Collaboration

The collection brings EleVen's ethos to the yoga mat for the first time.  

Original Penguin to Launch Tennis & Pickleball Shoes as Part of New License with ACI International

The new styles will launch in the U.S. and Canada for the fall 2024 season.

E.l.f. Skin Pledges $50,000 to the Billie Jean King Leadership Initiative

The brand is commemorating the 50th anniversary of King's "Battle of the Sexes" win by supporting equal pay…

Jelena Djokovic Celebrates Husband Novak Djokovic’s 24th Grand Slam Title With ‘Pure Happiness’ Collection Launch

Following Novak's win at the 2023 U.S. Open on Sunday, the collection was released under the couple's Novak…