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Tag Heuer

H. Moser & Cie Embraces Green Trend With Pioneer Centre Seconds Collection

The Swiss time-maker gives a bright and bold update to one of its staples.

Malbon, Tag Heuer Team for Connected Golf Watch

The watch features updated styling and details and is targeted to a younger consumer.

Tag Heuer Celebrates Relaunched Eyewear Collection With Milan Event

The watchmaker's rebooted eyewear collection is high-tech.

The Top Releases From LVMH Watch Week 2024

In its fifth rendition, LVMH Watch Week showcased novelties from Tag Heuer, Bulgari, Hublot and Zenith and…

Gérald Genta, Daniel Roth Join Fifth LVMH Watch Week in Miami

Along with Bulgari, Hublot, Tag Heuer and Zenith, the watchmakers are looking to show their design chops…

De Sarno’s First Ads, Tag Heuer’s New Face, Stamping the Spice Girls

Gucci unveiled the first ad campaign under Sabato De Sarno, Tag Heuer tapped Liu Haoran as an ambassador, The…

Liu Haoran Joins Tag Heuer as Ambassador

In 2021, the Chinese actor became the youngest actor to gross more than 2 billion dollars at the Chinese box…

Frédéric Arnault Named CEO of LVMH Watches

The executive is overseeing watchmakers Hublot, Zenith and Tag Heuer, where he is keen to "ensure a real…

EXCLUSIVE: Tag Heuer to Relaunch Eyewear With Thélios

The watchmaker's first collection under the deal will be revealed during January's LVMH Watch Week and bow on…

EXCLUSIVE: Citizen Watch America Opens Multibrand Flagship Shopping Experience on Fifth Avenue


The first of its kind in North America, the new flagship features a full range of watch collections from the…

Tag Heuer Reups Partnership With Oracle Red Bull Racing Team

The "major" long-term deal solidifies the LVMH-owned watch brand's historical association with Formula 1…

TAG Heuer Celebrates 60 Years Of Innovation And Heritage

Celebrating the anniversary of the Carrera collection, TAG Heuer releases new watches rooted in its legacy of…

Successful Synergy: How Collaborations Have Shaped the Watch World

The horology arena has witnessed a surge in collaborations with various industries, creating original and…

Tag Heuer Releases Carrera Chronograph in 18-karat Gold

The latest release culminates the 60th year anniversary of the Carrera series.

Formula 1 Craze Takes Over Milan Ahead of Italian GP

Hundreds of fans swarmed the Ferrari and Ray-Ban stores for Charles Leclerc and Carlos Sainz while two-time…