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SXSW

Material World: Sweat, Sheen and Scent

Lululemon, Toray, Polygiene and Kyocera push performance textiles forward with sweat-concealing yarns…

Fashion and Film Don’t Mix? As If!

Designer Mona May provides insights into how storytelling-meets-styling during a panel at SXSW.

Cowboy Cool: Wrangler Celebrates Heritage Amid Western Revival

Wrangler's Vivian Rivetti emphasizes Western's enduring appeal as the brand leverages its heritage and…

Is AI The Future of Shopping?

At SXSW, retail tech leaders discussed what brands need to know about AI to engage the next generation of…

Why Checkerspot’s ‘Pollinator Kit’ Won the SXSW Innovation Award

Designers could use the micro-algae polyurethane Pollinator Kit to make shoe eyelets, outer-sole elements…

P-MRC Takes Stake in SXSW Festival

The 50-50 joint venture will "plan to build upon SXSW's incredible foundation while extending the platform…

How This Serial Entrepreneur is Using Blockchain and Crypto to Reimagine Retail

He wants to give consumers greater control over their data and reward them with crypto tokens for sharing…

Everything You Thought You Knew About the Retail Apocalypse Is Wrong

So what's really going on with the retail apocalypse? It really depends on which retailers you're talking…

H&M Transparency Lead Says Traceability Could Boil Down to Blockchain

At SXSW, H&M's transparency project manager spoke about the Swedish fashion retailer's efforts to lead the…

Why This PVH Exec Told SXSW Innovation Is Like Free Ice Cream

Innovation in apparel should look at the megatrends shaping the future, much like science fiction imagined…

How Close Is Sustainability to Becoming a Business Imperative in Fashion?

At SXSW, apparel veterans helming slow-fashion startups explained why the industry can no longer wait to go…

“Sneakerheadz” Director David Friendly on Sneaker Culture

A true sneakerhead is more than your average guy waiting for the new Nike to drop; a true sneakerhead has the…

Converse Heads to SXSW

As Converse launches their new “Made by you” campaign, focused on artistic self-expression, they will return…